Life has its ups and downs, and like many of us, I face moments with depression. Music has always helped me find my way through, and I believe it can do the same thing for you. I'm James Cox, and this is the When Words Fail, Music Speaks Podcast.

A podcast about the healing power of music. Hey everybody, welcome back to When Words Fail, Music Speaks. Where we fight depression with the power of music.

I am your professional handicapped host, James Cox, and I have another great interview today. Craig Goldberg is a technologist turned vibrational sound therapist, and the founder of InHarmony Interactive, where he's helping people around the world tap into the power of sound, and helping people around, and frequently, for deep relaxation, recovery, and mental wellness. Through cutting-edge tools like fibro-acoustic therapy, Craig is bridging science and spirit, that's a hard word to say, I'm sorry.

I can't talk sometimes, you know, it's confusing. Spirituality, baby, let's go. Yes, I can't say it.

Bringing sound healing out of the abstract and into something you can actually feel in your body. Craig, what's going on, brother, how are you doing? Let's go, what's happening, James? I'm grateful to be here, and thank you so much for the opportunity to share and to converse. This is awesome.

I'm so sorry that I had to reschedule. I don't know what went wrong. I guess schedules got conflicted.

I'm sorry, but you're here now, right? It's all perfect, and we're exactly where we're supposed to be, no doubt. It's all great, you're from here. Where are you located right now? Las Vegas, Nevada.

All right, I love it. I guess that's the Sin City of the world, right? You know, I think the name is changing a little bit, right? Look, it's interesting. I'm originally from New York.

I lived in San Diego for 10 years, lived in a motor home, full-time travel in the country. I've been to a lot of different nooks and crannies in this great country, in the United States. People are like, Craig, I can't believe you live in Vegas.

I know, right? What's going on in Vegas? And I'm like, I love Vegas. Not for any of the reasons I think most people would think I or anybody would love Vegas. The strip, the nightlife, the Sin City.

But, you know, look, everything is a yin and yang. And if you've got that much sin, you've got to have that much prosperity and that much light. And I'm part of the light that balances the darkness, potential darkness in Vegas.

There's a lot of great things that happen here too. Incredible talent, incredible chefs, incredible actors and actresses, comedians and shows. So it's not all sin and debauchery.

There's plenty of good things happening here too. And I'm very proud of the family that we have here and the chosen family that I have here. And all of the light that we get to shine on this beautiful city.

Yes, yes. Well, first question for you today, sir, is the most important one, I think. Because we deal with mental health and music here at Word and Wordsville.

My question to you is, how are you feeling mentally, spiritually and physically? Because I've always wanted to, I always want other people to feel welcome here on the show. And I generally care about each and everybody. So how do you feel? Short answer, I feel fantastic.

Great. Really, right? Short answer. Most of the time, I feel fantastic.

Some of the time, I don't. And like that yin and yang, like that roller coaster. Somebody once told me, I used to do a lot in network marketing, which is a lot about mindset.

And you can't let the highs get too high or the lows get too low. And that's easier said when it comes to not letting the lows get low. I think that resonates with a lot of people.

But when you're high and things are going good, you just want that roller coaster to keep going. You never want it to peak. You never want it to start coming down again.

And I think that's been a true story for me as well. Right now, our business is good. It's growing.

It's building. We have a lot of inventory. Production side of our business is good.

As we record this, there's a lot of despair in the world. There's a lot of uncertainty in the world, far more uncertainty than I would like. Not a political statement.

Doesn't matter, left, right, center. There's just a lot happening in the world right now that has socioeconomical impact on every single household here in the United States, for the most part. And that certainly trickles down to our business as well.

But there's also a point in time where we're at a point in time today where more and more people need our technology, are looking for our technology, are looking for music, are looking to feel more relaxed, are looking to take their own health into their own hands. So it ebbs and flows. I tell people I selfishly drive this business forward because I use our technology every single day.

I thoroughly believe in the power of sound and vibration. I've read the science. I've created the science.

I've written the literary reviews. Our company is big on science and research. I understand the power of sound and vibration on our physiology, on our neurology, on our anatomy.

And I use our technology. I have my highs. I have my good days.

I have my bad days. Right now happens to be a good day. Last start of the week was a couple rough days.

I had a wonderful wedding this past weekend, which was actually the person who introduced me to my business partner here at InHarmony. So that was very celebratory and very fun. And a five-hour drive back to Vegas and then right back into the swing of things.

Yesterday was a little rough day, but I have the power of sound and vibration to help bring balance to my nervous system, to help bring me back. And, gosh, I tell you, a good night's sleep goes a long way. A long way.

And I got a great night's sleep last night. So ready to rock and roll? Feeling good? Yeah. Everybody hates Mondays.

You know, I mean, I don't know one person who likes Mondays, except for retired people, you know, like my dad and my mom. I'll give you your one. And you can say, I met that guy, Craig.

I actually love Monday. Really? Look, look, I'm an entrepreneur. I own my own business.

Yeah. I work seven days a week. I take phone calls on the weekends.

I take phone calls at night. I take phone calls at 7 in the morning. People don't know I'm on the West Coast.

And they'll call at, you know, 5 a.m., 6 a.m. And if I'm up, I'll take the call. I thoroughly enjoy what I do every single day. Granted, I want the good days and the highs and all the stuff that's going right.

But you know what? Even when stuff isn't going the way that I want it to go, I do it with a smile on my face. I do it because I want to help and I want to provide value. And I look at every time that something doesn't go the way that I want it to go as an opportunity for me to help somebody, ask to receive, and share what I'm going through so that I can fix something that somebody else is going through.

So I got to tell you. Yes, as an entrepreneur, I get to make my own schedule. And most of the time, that means working a 12-hour day, sitting at this desk, creating content, having these incredible conversations, talking late on the phone.

But that also means that I get balance. I get to spend time with my daughter. I get to spend time with my wife, my family.

My parents live with me here at my house in Vegas. So I think it's finding a healthy balance. But Monday to me is just like any other day of the week.

There you go. Right? So if I need to take an afternoon on a Monday and go take care of something, I go do it. Most of the time, I'm at my desk.

Most of the time, I'm cranking. But it's nice for me to be able to have that flexibility. And I actually don't dread Mondays like most people do.

That's awesome because I'm trying to build this up to a full-blown business. And it's almost there because I worked at Outback for a part-time job. I love it.

But I love talking about music more with people and musicians and stuff. Look, I love the title of your podcast. I love the topic, When Words Fail, Music Speaks.

And it is such an important topic. Music is medicine. And when you truly understand the power of sound and vibration on your physiology and neurology, your anatomy, magic begins to unlock.

It is a passive external factor that can help to re-regulate your nervous system, help your body to function better, and help with overall health and wellness and well-being, not just nervous system regulation. Really, all of your bodily functions operate better when you're calm and relaxed. And music has the ability to do just that.

Here's a question I have for you. I like TikTok. I don't understand how it works yet.

I'm 46. I'm old. I'm what you call a whatever generation.

I turned 47 in May, brother. Let's go. Let's go, dude.

Yeah, I didn't know you were the same age. 1980 babies. I love it.

I love it. 79 here. The year of the goat.

Yes, sir. But recently, I found all of these videos coming up with tuning forks, you know. And they say that they're really good for your body.

They do amazing things. And doctors don't want to bring that into their world because it heals better than just average. I want to be clear.

I don't think it heals. Okay, okay. I don't think it heals.

That's exactly what I was going to ask you. Yeah. So, look, tuning forks are amazing.

Look, they're just another frequency tool, like the gong, the didgeridoo, handpan, trumpet, trombone, violin. I mean, it's just another tool or instrument that creates vibration. Tuning forks, I think, are very powerful.

They help to tune the biofield. It is a subtle frequency. It's not loud.

But it does help to tune your biofield. And that's a powerful modality by itself. Sound healing is a misnomer.

Sound is not doing the healing. All sound and vibration is doing, tuning forks included, the gong, the didgeridoo, crystal bowls, bells, chimes, all of them. All they are doing is helping to bring the body into a relaxed state.

It's an external factor that the body, the human body, think of your body as a big antenna. We're constantly coming into and out of harmonic resonance with the frequencies that we're presented with. That tuning fork, when you hit it, is simply in your biofield.

And your biofield is then coming into harmonic resonance with the frequency of that tuning fork or bowl or chime or gong, whatever. And it's a very powerful modality to reset the nervous system, shift to vibroacoustic therapy, which uses tactile transducers, speakers, headphones, amplifiers, in an ability to wrap your entire body at the same time into the same frequencies or the same music. I call it relaxation from the outside in.

Because when you're laying on our technology and these frequencies are being played, and tuning forks would fall into that same category, the mind begins to pace itself and align with the harmonics in that tuning fork or in our sound lounge. And it has a relaxing feeling. It kicks in the chemical cascades associated with the parasympathetic nervous system response, which is perceived to us in the human experience as, I am relaxed.

When you're relaxed, let me add to that, James, when you're relaxed, your body performs the way it was so eloquently and naturally designed to perform. It maintains itself. When your body is stressed and anxious, when you're in survival mode, when you're in that sympathetic nervous system response, your body has a different set of priorities.

It's focused on surviving. It's focused on moving energy towards muscles. Stress and cortisol begins to fly through, so you get hyper-focused.

There's a specific chemical cascade that happens when you're stressed and anxious that further exacerbates a lot of chronic ailments. And sound and vibration has a very profound way of externally triggering that parasympathetic nervous system response, also known as rest and digest. So before InHarmony, which is a great website, business, what was the relationship with music and sound growing up? I mean, obviously you discovered sound and music when you were growing up, but which one was it? For sure, I think we all did, right? Yeah, right.

And cartoons when I was a kid, Looney Tunes, right? I mean, movies, the power of sound and vibration to captivate the human body is tremendous. And you have to be living pretty deep underneath a rock to not appreciate sound and vibration. The oldest vibratory tool that we know of is the human voice and the larynx.

So look, humans have been around music for millennia, singing, dancing, jumping up and down. The power of sound and vibration and music as medicine is something that goes back to your mom's voice or your dad's voice singing to you or a caregiver singing to you. And then resonating with and remembering the frequency of that, the piano.

My wife is a first chair violinist for 25 years. She studied at the Turkish Conservatory. It's beautiful what she can create with that instrument.

I played the drums, I played the trumpet. I fell in love with music in high school, hip hop. I grew up in New York, so hip hop culture was big for me, going to teen clubs and dancing, bar mitzvahs.

I used to dance at weddings and bar mitzvahs and MC parties. Music has been a huge part of my life. Nobody's ever asked me that.

I never really went back that far before in harmony, but music's been a tremendous part of my life. When Napster came out and all this downloading and Beatport, I have a huge music collection. Of course, a lot of it's obsolete now with streaming services like Spotify and Apple Music.

But we have a tremendous amount of music at our fingertips today. It's funny. My wife and I joke about re-buying albums for the third and fourth time, re-buying movies that are now streaming on Apple TV that I owned on VHS, and then a CD, DVD, and then Blu-ray, and now I'm buying it again on Apple TV.

They just keep finding ways to pull more money out of my pocket for these movies that I've owned over the years, over and over. I think it's really interesting how sound, vibration, and music now. Back then, I didn't know what I know now, and I think that's true of everybody.

We're constantly learning, growing, and expanding every day. But I did know the power of music. Look, even playing Junior Olympic volleyball and the warm-up music that we would listen to as a team on a tiny little radio that would fill the gym with sound becomes really powerful, really, really powerful.

You just said that I wouldn't go through. You're a drummer, right? I wouldn't call myself a drummer. Percussionist, maybe, but I play the drums.

I could certainly play a snare drum, but I never got into a complete set. Okay, yeah, because I was going to ask you, what type of drumming do you play? Because me, I love metal rock, and I cannot wait to go into a metal or rock show and the drummer just hits that double bass like da-da-da-da-da-da-da. I love that.

That's perfect for me. Look, I would consider myself more of a percussionist. I like beating on drums and playing.

I could certainly play a snare drum in a marching band still. I can still play wipeout pretty well. But I kind of look at myself more as a percussionist and somebody who just enjoys that type of frequency and that instrument.

I love listening to my wife play the violin. I love listening to the saxophone, especially over house music. Those are all things that really excite me.

Yeah, and to go off of what you said again, I clicked vinyl records now and physical merchandise. Because nowadays, it's so incredibly hard for musicians to get paid through streaming. You probably need $14 billion to make $173,000.

It's something like, well, I think actually Amazon is paying the most. Amazon Music right now. Yeah, I think it's about $4,000 for every million plays.

Okay, yeah. I guess it changes from year to year. One time I heard that Tidal pays the most, and then Apple Music, and then Amazon.

I'm like, I can't keep up. It all ebbs and flows, right? It all moves around. I think services like DistroKid that allow you to post to multiple streaming services, I think that's really powerful and very useful.

I love buying physical merchandise because back as a kid, I bought everything. I love taking out the book and reading the lyrics. The fourth time I'm buying some of these movies.

Right, exactly. They got me on music, but they don't have me on movies yet. I haven't bought me a movie in I don't know when.

My wife and I enjoy watching movies. I'm an Apple guy, Apple phone, Apple MacBook. Me too.

Apple Plus, if it's not streaming on Netflix, which I have a subscription to, if it's not streaming on Hulu or whatever, you go into Apple Music and they're getting $4, $5, $8. It's like, rent it for $3.99 or buy it for $6.99. It's worth three more bucks, right? You might as well buy it. It's still twice as expensive, don't get me wrong, but you might as well buy it.

Here we go. I just bought The Matrix for the fourth time. That's such a great movie, though.

Matrix 1, though. Matrix 1. Yeah, Matrix 1. I don't know which one I like better, between the two and the third one. It's like another one.

I'll tell you. I feel very blessed. I have a Sonos sound system on my TV in my living room.

I was gifted. My father-in-law upgraded his 75-inch TV to 100 inches just this past fall, and I have a 75-inch TV with Sonos, surround sound, a sub, and I got to tell you, that investment that I made in crisp sound for my living room, I don't go to the movies. I went to the movies to see Avatar 3. I went to the movies to see Dune.

Otherwise, I will sit on a Friday night in my house, and I will happily pay $25 one time to have a movie forever, and then I can download it before I go on a flight and have it on my laptop. You're not trying to download over plain Wi-Fi. You're in good shape.

You just said your dad upgraded to a 100-inch TV? My father-in-law. My dad would love your father-in-law. My mom won't let him get a 100-inch.

He's done with the 65-inch, I think. So my in-laws love watching soccer, football, and huge Galatasaray fans from Turkey, and they watch a game a week, sometimes two games every week. Whatever makes that viewing experience better, they are all in for, and I got to tell you, 100-inch screen, just listening to music, playing music, it is one of, I mean, it's just a phenomenal experience.

And to watch my in-laws, my mother, bless her beautiful heart, she loves this team. They are involved in the game. Look, you talk about sound and frequency, right? You got 100,000 people or 60,000 people in a stadium.

They're all rooting for this team that's playing. They're playing well. They're not playing well.

The ref did this. The ref did that. But my mother-in-law is, like, standing.

She's standing up against my father-in-law. He's going back and forth, and he can't hold a minute left. And why didn't the clock stop yet? Why haven't we won? And what that means for their team.

They are heavily invested, and it's because of the sound. I would tell you that listening to that same game on mute would have a much different experience. The power of sound and vibration, the vibration of everybody in that stadium, the sound that's coming of the crowd and the ref and the announcers and their voices, and all of the excitement, it all comes from sound, vibration, frequency.

It's pretty remarkable. And, of course, music, too. They're chanting.

They're singing. Really powerful. So, okay, so with that challenge that we have, who is the best? What's the best music to play? My feeling is the best music to play through your sound system would be 100% ACDC.

I mean, you can't, I mean, hear that gong and, like, health bells? Oh, my God. It sends chills down your spine, right? So, look, music is medicine. What music moves you is surely medicine for you.

Whether that's rock and roll, hardcore, heavy metal, house music, hip-hop, I can tell you reggae now. Reggae, yeah. Reggae sounds and feels amazing.

The bass guitar sounds and feels amazing through our technology. So, in Harmony Media, we have our own record label, which is focused on music meditations. It's focused on specific frequencies.

Think long drone notes versus a kick drum, right, or the strumming of a guitar. These low frequencies and vibrations, they certainly change in amplitude, they change in frequency. In Harmony, it's focused on music as medicine and frequencies as calming and relaxing the nervous system, that external signal to every muscle in the body telling it to relax.

That's what the vibration actually does. When you use these long drone notes, right, instead of, you know, a kick drum or something like that. And look, we have 253 music meditations in our app as of the recording of this video.

We add about a new music meditation every single week. We have tons of collaborations with artists. We're in the process of monetizing our app.

So, if folks do want to bring music into our app, and an artist, you want to work with us, we can and soon will be paying artists. It's a long project that's been in place for three years to try and get us to this point, and we're really, really close to getting that done now. So, optimally, you'll be listening to the InHarmony media music meditations through your InHarmony hardware.

However, we believe it's a fundamental belief that you should be able to listen to anything you want through our technology. So, you have the opportunity to listen to anything. Look, ACDC, fantastic.

I mean, it feels like you're front row at a concert. You're going to hear his voice, you're going to feel the bass drum, you're going to feel like you're front row at a concert when you're listening to that on our sound lounge. You're going to absolutely love the experience, no doubt.

Well, I have to tell you, I don't know if getting on one of these platforms feels like the actual concert without all the people bothering you, correct? All the fans and stuff like that, you know? Sure. Look, I'll tell you a great story and a great example. My wife and I have been traveling, speaking and educating at festivals, conferences, trade shows for over a decade.

And that meant starting to build this business. We would take a sound lounge with us to these festivals. And one of the first things I love doing when I get to a festival is going to the other vendors, the other folks that are in the Healing Sanctuary or wherever, and offering them sessions, letting them know we're there, and offering and inviting them to come by any time for a session.

So my buddy Patango, he makes these incredible rings. Not this one, but incredible rings. And we were at One Love Festival, and I said, hey, you're set up, ready to go.

The festival's not open yet, why don't you come over and do a session? So he came over, and I put him on a track that we have called Abundance. And he got off this 15-minute experience, and I was like, how was that? And he was like, eh, that was cool. And I was like, well, what did you love about it? What didn't you love about it? And he goes, the vibrations, the feeling, that was really incredible.

Not really my music. And I go, well, what kind of music do you like? And he said, do you have any Rage Against the Machine? Not really part of my conscious evolution. I used to listen to Rage Against the Machine when I was still bored.

I was familiar with them, right? It was part of my music repertoire 20 years ago, but not now. So I said to him, hey, do you have it on your phone? And he said, yeah, I have it on my phone. I said, good, go get your phone.

And we plugged his phone into the Sound Lounge. Can I curse here? Yes. Yes, sir.

All right, so F you. F you, I won't do what you tell me. We all know that track.

So he put that song on. And let me tell you, he put the headphones on, and we cranked it. And the bass line and his voice.

And I mean, for three and a half minutes, his body was rising. Like the smile on his face when he got off. I was like, so how was that? And he was like, man, that was one of the most unique experiences I've ever had.

That was absolutely incredible. It was like a front row at a concert. And he just went on and on and on.

Why? Because the music that we were playing wasn't really a good fit for him. And that could be not a good fit for him right now at the festival, whatever headspace he was in, wherever he was emotionally, mentally, physically. But that Rage Against the Machine song, I mean, it pumped.

And he took off the headphones, and he looked at me, and he just smiled. And he went, you got to listen to that. And I did.

And it was awesome. It was absolutely incredible. I mean it.

So I have no doubt ACDC. We actually, on Spotify, we actually maintain a playlist of popular music, contemporary music, that sounds and feels amazing through in-harmony technology. And ACDC has a couple of mentions on that for sure.

Yeah. Awesome, yeah. I've always wanted to see them guys.

Those guys don't come to South Carolina. They always go to Georgia or anywhere. Sometimes you got to drive to find them.

Yes, absolutely. They're still performing. Oh, yeah.

Yeah, because I think they're doing a North America tour this year sometime. If they come anywhere close to me, I'm going. I got to go.

Come see them in Vegas. Fly out to Vegas. Come see them.

Yes, and then we'll go together, right? Yeah. I'll go check it out. Look, I appreciate live music.

I appreciate rock and roll. I appreciate the musicians and their talent. I can go to an ACDC concert for sure.

Have you slept through a concert? Have I ever slept through a concert? Yeah. I don't think I have. This guy has right here.

Have you? I have. The music was just hitting right? You were just exhausted? What was it? Oh, it's just the amount of suckage that they have to bring to the table. Because I was seeing Machine Head, you know, big bad-ass band, right? And their opener was six inches of blood and they really bombed that night.

I don't know if they were off or something, but I just slept through the whole songs or tour or whatever, yeah. But when Machine Head came on, I instantly got all hyper and everything, because I love Machine Head. But yeah, two inches of blood.

Concerts are tough. Oh yeah. And look, musicians absolutely have an off-night audio.

I mean, look, just bringing it back to music. If you're not listening to an acoustic instrument and you're listening through amplified sound, it's very specific. And if it's not tuned right, if the levels aren't set right, if you've got feedback, if you've got reverb like we were talking about when we first came on board, any little thing that's off.

And when you get into these big stadiums, the sound engineer actually plays a really big role in the quality of how they sound. And sometimes the musicians can't tell in their monitors. And it really is up to that sound technician to make sure the levels are just right, that it's not too loud, that it's piercing, that it's not too low, that you have the right amount of signal.

We talk a lot with respect to in-harmony technology about unity level, making sure that the output on the device is at about 70%, 80% of its full output so that you're sending enough signal that it's a full rich sound, but not too much signal that you get distortion or static or any type of in-clarity. So there's a lot that goes into that, especially for the attendees of a concert. As children, obviously we all grow up, and we always want to dream about doing things, different things, different careers when we were growing up, right? Was there one sound healing event in your life that inspired you to do this full-time? First of all, if you met Craig when he was 16 years old, there's no way I would have thought that this was the world that I was in.

At 16 years old, it was 1995. I adored my dad. I still adore him today.

I looked up to him. He was running his own business, doing outside sales and marketing for a couple different companies, and I would have thought that would have been my career. And I still am, to a certain degree, involved in sales and marketing because obviously I just market a product for a specific company, but I absolutely had a specific time.

My wife and I were traveling. We were going to these different festivals, and we went to Lightning in a Bottle. I remember it like it was yesterday.

We drove up in our RV with another couple, and we set up our RV and got camp situated, and she ran off. She put on all white. She grabbed her drum, her Native American drum, and she ran off.

And I was like, where are you going? The festival's not opening yet. Where are you going? And she goes, oh, I'm going to set up the sound bath. And she said, you should come.

You don't have anything to do. I looked around. Everything was set up.

I had a few hours to kill. I was like, sure. So I went, and I had my first sound bath.

And if you're not familiar with the sound bath, you're basically laying down or sitting up, and these beautiful angels are playing these acoustic instruments all around you. The drum, the didgeridoo, the crystal bowls. And I'll tell you, from the first sound that came out of that crystal bowl, I fell asleep.

I was exhausted at the time. I fell asleep, and I woke up 45 minutes later. James, I felt like a million bucks.

Rested, rejuvenated, restored. And I went back every day of that festival for a sound bath. And then every time I would speak at a yoga retreat or any place that had a sound bath, I would make sure that I was there for that sound bath.

I fell in love with music, frequency, and its impact. I didn't know anything about it. I didn't know what I love about it.

I just knew that, logically, I didn't know what I love about it. I just knew that, anecdotally, and the feeling that I got, this was amazing. And then I tried to recreate that.

I'm an audiophile. I like high-quality audio and sound. And I monitor speakers, and I have a good microphone.

I'm a big fan of doing things right. And I went home, and I bought a gong CD, a recording of gongs. And I starfished out in the middle of my living room.

I had my rear right, my rear left, my front left, my front right, my center channel in between my legs. And I just cranked this gong CD. And I was using the wrong technology.

I was using speakers to project the sound instead of tactile transducers. And about three months after I tried to recreate that sound experience, my now business partner called me, and he was like, hey, I got this thing going on, and I want you to take a look at it. It's called a Sound Lounge.

Why don't you come down and check it out? And then I heard from my buddy Scott Bertone, who introduced me to Dom. And he said, hey, why don't you go see what Dom's got? I just left his office, and he's got something I think you need to check out. And I did, and I fell in love.

But that was the defining moment for me, was going to that sound bath. And it completely changed my life. And now it's given me the ability to teach and educate on the power of sound and vibration.

And now I know I've touched, if I haven't touched millions of lives yet, I'm sure I will. You're about to. I'm honored and excited about that.

Yeah, I mean, I wish I could wake up and just feel 100,000 feet refreshed. Sometimes I do, sometimes I don't. But the sound bath sounds amazing.

Look, I think everybody did. I just recorded this afternoon four webinars, three webinars. We did two science and research days here at my home in February.

And we collected the results from 30 participants. And I got to tell you, those results are, it was a 24% increase in energy. Right.

From one session. So they were filling out some paperwork. They were filling out a pre and a post survey.

We were taking HRV and we were tracking blood flow to the brain, the prefrontal cortex. And the pre and post documentation showed a 24% increase in energy. Who wouldn't want 24% more energy today than you had yesterday? Right, exactly.

From one 22-minute session. And that's without drinking any kind of energy drink, right? No energy drink, just laying down in the sound lounge and doing a 22-minute session. That's one session.

Imagine if you had that in your life every single day and what that would do to catalyze positive change in your life. If you had 24% more energy today than you did yesterday to tackle problems, to get after it, to build your wealth, to be with your family, to be a better husband, to be a better father. I get choked up when I think about it.

Really. Choked up when I think about it. But they can because on your site, InHarmony.com, you can buy a lot of good stuff.

First, I want to go through each of these really, really quickly. But I am so interested in the meditation cushion. That's amazing.

I appreciate that. When I lay down on a full table, my back hurts. Because I have CP, I can't really.

But this cushion looks perfect for people who can't really. Do you sit meditatively? Do you sit in a lotus position? I don't really meditate. I don't know how.

But I know I'm able to, but I just don't know how to get started, what to think about. If ever you think about it, I just don't know anything about it. I can tell you that sound and vibration... Look, meditation and sleep.

Meditation and sleep is nothing more than a conscious perception of a slower brainwave state. We're saying again, meditation and sleep is nothing more than a conscious perception of a slower brainwave state. Meaning, your brain doesn't sleep.

When James lays down to sleep, your conscious perception of the experience that you're having is that James is sleeping. But your brain doesn't sleep. It's going into slower brainwave states, and it's taking care of itself.

It's cleaning, cleansing, clearing, doing what it needs to do to maintain itself. You then wake up, and you perceive this good night's sleep or not good night's sleep, whatever. Meditation is nothing more than that same slower brainwave state, and it helps to rejuvenate and strengthen the body and the physiology.

We have to, over the course of a 24-hour period, move in and out of these different brainwave states in order for our body to perform the way it was naturally and so beautifully designed to perform. Let's talk after this. I'm happy to get you a meditation cushion.

Oh, yeah. I'm really excited about this. I'm starting a business, like I said before.

I don't want to say it's really taking a toll on me, but it seems to be more busier than my life that wasn't before the business, you know? So I'm really excited to talk to you about this too. Now, your lounges are like a massage table, and then you get to hook up your phone or your tablet or something, and then you'll be tuned in with the sound waves, correct? Correct. So we have many different form factors.

Yes. Think of it as three main collections, the Sound Lounge Collection, the Massage Therapy Collection, and our Meditation Collection. And our meditation cushion is for just that, teaching people how to meditate using sound and vibration.

Okay. Two main parties that we serve. The first, anybody who's looking to learn how to meditate.

Sound and vibration guides you into those deeper meditative states passively and without any effort. If you already have a meditation practice, that's our second group, it will deep dive and take you to the depth of that meditative practice instantaneously. The massage therapy products that we have are really focused on just that, massage therapy, body work, acupuncture, acupressure, chiropractic, stretching.

Anybody that wants a flat surface to do the work that they do to augment what you're already doing with sound and vibration. You can use the pillow, you can use a bolster. There are many ways that you can make it comfortable.

A lot of folks use heated blankets. There's a lot of different things that you can do on that front. And then our Sound Lounge Series, which is our most powerful experience, four transducers, two inch wide amplifier, the ability to plug in headphones, which by the way, our massage tables are two tactile transducers, two built-in speakers, actually four built-in high fidelity speakers and the ability to plug in headphones.

And then our cushion is one transducer with stereo speakers and an amplifier and the ability to plug in headphones. But the Sound Lounge Series is really meant as a standalone modality. You wanna lay down, push play, put on an eye mask and the headphones and have an immersive experience.

The Sound Lounge is the most powerful experience. And I see something that says red light therapy. We also do red light therapy.

We just rolled these products out in, oh gosh, July of last year. We started shipping in October. And gosh, the power of red lights.

The human body, I'm gonna say this number and it just sounds so bananas to me every single time I say it, but the human body, we are as humans, as species, we're meant to be outside 85% of the day. 85. 85% of the day.

But that's, yeah, but that is kind of- What percentage of the day would you say you're outside? Well, I just go to work, come back. And every time I get out of the car to go to work, come back. But then you're in your car.

Yeah, so I guess- Or you're at your house. I would say 15% maybe. So the inverse, right? So I tell people, if you're not outside 50% of the day, it's a worthwhile investment for you to find a red light.

Whether it's mine or somebody else's, get access to red light because the wavelengths of- It's not gonna produce vitamin D. You need ultraviolet in order to do that. I still recommend getting out. But in five or 10 minutes of being outside with enough skin exposed, your body will produce vitamin D. And it's actually quite efficient in producing vitamin D for 72 hours after that sun exposure.

But you really need to have at least your top half of your body exposed to sunlight with the sun high in the sky. Between 10 a.m. and 2 p.m. is the ideal time. In South Carolina and here in Las Vegas, in the summer months, the sun's gonna be high enough for us to produce vitamin D. As you get further and further north, the sun is never high enough in the sky in the winter months for you to produce vitamin D. You have to be supplementing vitamin D. But a really nice augmentation to that is having access to red light.

And our light has four different wavelengths of red light, four different wavelengths of near infrared, and the ability to increase or decrease the intensity of each one of those wavelengths independent of one another. And it changes the pulsation ratio as well. LEDs are actually flashing.

And there's different value in different pulsation ratios. A lot of this we go through in training and education that we teach our customers on how to use our technology. But our light, the Red Light 720, the Red Light 72, unbelievably powerful in helping the body to regulate itself and getting access to a very powerful wavelength of red and near infrared light.

Right. Well, that's above my IQ level right there. Ha ha ha.

But yeah. Okay, so let me ask you this question. But I think I know what you're gonna say.

It's like, okay, so can certain songs or tones retrain how our body responds to stress? Absolutely. Yeah, okay. Look, stress by itself is not a bad thing.

We need stress. Humans need stress. Stress makes us stronger.

Quite literally, what doesn't kill you makes you stronger. Yes, yeah. Stress by itself is a good thing.

It's the anxiety around not knowing what to do in that stressful situation that really starts to boggle the mind. And it's how stressed, how often, how many days in a row that you need to take into consideration. We all need to do things to help us calm and relax the nervous system to get into that parasympathetic nervous system response.

That's the baseline. That's where we're supposed to be spending most of our time. And too many people are stressed from the moment they wake up until the moment they go to bed day after day, week after week, month after month.

Right. And that's when we start to develop chronic ailments and chronic issues, right? Yeah, we are. So that becomes something that's really important.

That's where I think in harmony comes into play and why we have a business that's been growing and expanding like we have over the last 10 years. Right. Yeah, I think stress is important to understand our bodies and the way we perceive those stressful moments.

Like my sister who's two years older than me is already getting gray hairs. She loves it, you know. But I'm 46 and I don't have a gray hair in my body.

I'm really, really... I have gray hairs. I have for a while. Yeah, and I'm really, really jealous because I want white hair like my dad.

My dad got a... My dad, he started getting white in his hair when he was like 30-something, you know. It started growing for him because he is a retired colonel now. So, I mean, military, military did that to him, you know, we'll blame it on the military, you know.

But yeah, but you're right. Stress, we do need stress in life for sure, you know. I guess to keep us leveled, I guess, is the word.

So, there's an incredible term. It's called hormesis. And my definition, not anybody else's, but it is quite literally what doesn't kill you makes you stronger.

And it is... Look, you go to the gym, you're working out that muscle, you're getting that pump, you're breaking down the muscle and it builds back stronger. So, look, stress is something that's very important to us and overcoming stressful situations is important as well. It really does make and strength, builds character and it makes you a better person and it helps you to grow.

I'm talking about the emotional, the mental, not just the physical stress that we endure every single day. But it's an important piece. You just need to have the right tools to help re-regulate the nervous system.

I'll give you a great example. Do you have a dog? You hang out with dogs? Yes, yes, yes. All right.

So, when a dog has a stressful situation, what's the first thing that they do after that stressful situation? Do you know? I do not know. I'll tell you and it'll make total sense. They shake it off.

They shake it off. That makes sense. Yeah, okay, okay.

Yeah. Right? They see a squirrel outside. They chase after it.

They got all bent out of shape. You say, hey, leave it alone. They come over and as they're walking back to you, disengaged from that stressful, on edge situation, adrenaline flowing through their body, they shake it off.

And humans, we don't do that often enough. Right? Sometimes, some would be like, oh man, I gotta get into the gym. I gotta push through and reset my nervous system.

They're jumping up and down on a trampoline. They're moving their body and one of the most powerful things that we could do is shake it off. That's exactly what the Sound Lounge does.

That's exactly what our meditation cushion does. It helps you to shake it off. You're making adjustments to the cellular memory.

You're breaking the pattern that's happening in your body at that particular time and you are literally shaking it off. And every animal in the animal kingdom, for the most part, will shake it off. Every mammal.

They will shake it off. Lions, tigers, bears, gorillas, all of them. They shake out that adrenaline, that cortisol and it helps them to be more relaxed.

And they know it. That's why they do it. Every time I go to the zoo, I can look in the gorilla cage and I never see them injured.

I've always seen them sitting down, relaxed, and I'm like, I want that life. I really want that life. And I can't have it, but sometimes it's not easy for somebody to shake it off automatically like animals can.

Shake it off. Like Taylor Swift has a song, Shake It Off, right? She does. Yeah.

So, okay. One more time. Yeah.

Yes. Okay, so I find this really, really interesting and really crazy that they die. Because I asked my co-worker, what kind of music does she listen to? And she said something like, I listen to music, but I don't hear the words that are, I mean, the lyrics and stuff.

I just have a good time, you know? Do you think that, why are we misunderstanding music as a clinical tool? Because it is healing and powerful, you know? Why are so many people used to just having fun with music and not thinking, hey, this could really heal my life. Well, I just think we're not educated. I think at our core, we know music is medicine.

Okay. I think everybody does. We know the music that we love is medicine for us.

It's why we go to concerts and nightclubs, and it's why upbeat music is played at restaurants while we're eating and dining, and it creates a vibe. So, I think at our core, we all know that music is medicine. Those that love country, those that love, right? Like, think of your favorite movie without a music score.

Ooh, yeah. Have you ever watched Contrast? You can go on YouTube and you can watch multiple scenes of a movie like Titanic, right? An iconic movie where she's on the front of the bow and he's holding her up. You watch that same scene muted? It's not the same.

It's not the same. Yeah. So, I think at our core, we all know and appreciate the power of sound, music, and vibration.

And I think now we are learning more and more. Look, I feel very blessed to be running InHarmony. Our website, again, is IamInHarmony.com. Two most powerful words in the English language, I am, because whatever you put after it, you are, so why not be InHarmony with the world around you, which I absolutely love.

About 50% of our sales every month go to practitioners. We have on our website a multitude of different verticals and people that we serve. Massage therapy, wellness centers, med spas, physical rehab, addiction and recovery, veterans, you know, first responders, parents, gym owners, I mean, you name it.

And I feel very lucky that particular therapeutic modalities are looking to vibroacoustic therapy to improve outcomes in their world. I think of orthopedics. I think of chiropractic.

I think of massage therapy. You know, wellness centers are pretty straightforward, but medical spas, med spas, folks that are doing injections, these are folks, senior living facilities, are now looking to the power of sound and vibration as music, as medicine, in a very powerful way, and I feel very grateful about that. I recently was interviewing Mark Varner from Grand Funk Railroad, and he re-recorded an album with frequencies to make people happy and joyful and understand the pleasure of music, right? My wife, yeah.

Yeah. Is there, what frequencies are best for happiness, joy, you know, just loving life, you know? There really isn't any one frequency good for any one thing. Okay.

We are all dynamic human beings having this beautiful human experience. It's going to be different for everybody. Yeah.

There's a lot of folks that are listening that might resonate with ACDC. Yeah. There's a lot of people that might not.

Right. There's a lot of people that might love hip-hop, and there's a lot of people that might not. Right.

So there isn't any one frequency that's good for any one thing. There isn't, I could tell you there's a difference between a major chord and a minor chord. Yes.

Right? And major chords tend to be more uplifting and happy. Minor chords tend to be more sad and down-tempo. So, you know, there's certainly nuance in music theory to that.

However, I wouldn't call a chord happy or sad so much as uplifting and saddening. Right? But I don't think that that's the same. So I don't know if there's any one frequency that's good or bad for anything in particular, but instead, one person might have this experience when they're listening to this music meditation or that experience when they listen to another music meditation.

Hmm. Is silence more powerful than sound? Or is it like, or is silence the sound we don't understand yet? That's a great question, James. You know, I think like that, I'll open, I'll close the same way I opened.

It's that yin and yang. Okay. And in order to have silence, you have to appreciate sound.

And in order to have sound, you have to be able to appreciate the silence. And I think that's a really nice balance between the two. There are absolutely drives and moments where I'm driving in the car, just listening to the street noise and just listening to the noise of the car and the wind that's passing by.

And there's plenty of other times where I have music playing in the background. This Sonos speaker right now, it's off because we're recording, but this Sonos speaker is usually playing in our frequencies and streaming our 11-hour music meditations or playing something in the background at a very low level just to fill the room with space and sound. But my wife likes a quiet house.

I like a little bit of noise and a little bit of frequency in the background. So I think it's different for everybody. My mom walks around the house turning everything off.

Oh, well, yeah. She's like, turn on the lights. Yeah, yeah.

I guess I will. Yeah, I guess it's... And I turn all the lights on in the house and I turn... Every Sonos speaker in the house plays my frequency stream. So when I'm home alone, my office door is open.

Everything's open. Energy is moving throughout the house. And as I move from room to room, I am wrapped in that same lush frequency that I get to enjoy every single day here in my home.

I always leave my TV on even though that I'm not doing anything. You know, I got to hear something in the background to... Sure. I guess relaxing.

But in those moments where I'm just like driving down the road, I just want everything turned off for just a minute. You know? Sometimes. It's like I said.

You need to have the silence to appreciate the sound. Exactly. I want to do a quick lightning round with you.

Is that okay? Absolutely. Perfect. All right.

One frequency everybody should experience. I know you said one is not very eligible for. If you're going to look at one particular frequency, I'd recommend 40 Hertz.

Okay. 40 Hertz is incredibly powerful and there's a lot of science and research on the power of 40 Hertz in general. If I were to pick one, that would be one of my favorites for sure.

Nice. Headphones or full body vibration for you? Both. Full body vibration with headphones.

It engages your sense of hearing and your sense of touch. It creates a three-dimensional fully immersive sound experience. All of our technology.

We're the only manufacturer that is registered as an FDA medical device manufacturer class one. And we're also the only manufacturer that puts speakers into our technology in addition to the ability to plug in headphones. So I recommend high frequency, low frequency through the tactile transducers, high frequency through speakers or headphones.

Morning sounds or nighttime sounds? Morning sounds. Morning. Morning sounds kind of good.

Yeah. I like the birds chirping. There you go.

Yeah. I like the birds chirping. I prefer sunrise to a sunset.

In general, I am, I think the world is a little more still in the morning than it is at night. Don't get me wrong. I enjoy a great sunset, but I much prefer the sounds of nature in the morning than I do it in the evening.

And that's not to say I don't like it in the evening. It's just that I prefer the morning. Oh, yeah.

Music you feel versus music you hear. Music you feel. Absolutely.

I love it. You can still hear music that you can feel. Yes.

I like that full body engagement. There you go. One word.

Sound is blank. Extravagant. I love it.

I love it. Artist or genre, you personally love to relax too. Artist.

Home. The guy who makes all of our music. It's the most relaxing music as far as I'm concerned.

That's why we make it and why I'm so proud of the work that we do at InHarmonyMedia. H-O-H-M. He's on Spotify.

He can be found everywhere. Incredible. Deep house.

Music producer. Sound therapist. And ceremonial sound therapist as well.

Incredibly talented. 25 year musician. Self taught.

Absolutely. I absolutely love Anthony and everything that he does. Not just for InHarmony but beyond.

Nice. I got to check him out now. All right.

All right. Most underrated healing tool. The InHarmony Vibroacoustic Sound Lounge.

Most people think what we do does not. They just don't think it's a modality. And it is, in my opinion, the most underrated and the most powerful healing tool.

It's remarkable how good it is at passively moving you into a parasympathetic nervous system response. And the impact that that has across all of your overall health and wellness. It's profound.

Okay. This might be the hardest one yet. If stress had a sound, what would it be? What would it sound like? Oh.

You know, I think going back, I think that's different for everybody. Okay. For some, it's nails on a chalkboard.

For others, it's a baby crying. Right? Especially for a mom. Right.

It's their own baby. Yes. For me, it's people in disagreement.

I don't like it when people... I want people to agree. I want people to flow and enjoy each other's company. So I think it's different for everybody.

Yeah. Agreed. Agreed.

The last question for tonight is if someone's listening to you right now and they feel overwhelmed, anxious, or disconnected with their life, you know, the struggles that they have, what's the simplest way that they can start using sound to feel better today? So the first actually doesn't have to do with sound. The first has to do with being nice to yourself. Be kind to yourself.

And don't be so hard on yourself. I don't know about you, but I am my own worst critic. And I can be really hard on myself.

So first, if you're down, don't be so hard on yourself. I shared with you at the beginning, we all have our moments. We all have our days, our good days and our bad days.

And even if you're stringing together a bunch of bad days, go easy on yourself. Be kind to yourself. That's one.

Two, head over to IamInHarmony.com or InHarmony Interactive on YouTube, and you will find 11-hour music meditations that you can put on that are designed to play through a regular household speaker, Bluetooth speaker, or even the speaker on your phone. And put on those frequencies, close your eyes, and just think positively about your life, what you love about yourself, the gratitude, the abundance that you have around you. And leave yourself in the music for 10, 15, 20 minutes.

It's a free experience. It feels amazing. And if you've got headphones, use headphones.

And I wish you well. And as always, if anybody has any questions, my phone number is at the top of my website. Literally, you can call this phone anytime you want.

And I would love to connect and speak with you. Yeah. Nice, nice.

Before we let you go, we're going to give you some shout-outs. You can find Craig at inIamInHarmony.com You see all this amazing stuff online. And he is on YouTube, Instagram, LinkedIn, Facebook, TikTok, and more.

I do love you, Craig. And I beg you to come back anytime you want to. I just can't wait to talk to you again.

Well, I've got your number, so I can text you at any time. I sent you a text. And I'd be honored to send you a meditation cushion on me as my gift.

As a thank you for having me on your show. And let's talk about making some magic. I'd be honored to come back.

I love you too, James. I'm so grateful for this opportunity. And thank you to everybody for listening.

All right. Thank you so much, sir. And with that said, everybody, thank you so much for listening to this episode.

And always remember, when words fail, music speaks. Bye, guys.