Good afternoon, we have another edition of the Care Continuum Podcast, this is episode 14. My name is Josh Whitman, I'm your host. I have a very special guest with me today.

This is Craig Goldberg of InHarmony, and we are really excited to have him. Very interesting background, doing a lot of great things, and he's all over, you'll see him talking InHarmony Interactive, really cool, and we're really excited to have you, so thanks for joining, Craig. It's an absolute pleasure to be here, and I appreciate you, Josh, thanks for having me.

Yeah, of course. So I guess we'll just get started here, just with the basic, you know, can you just walk me through your background, and what originally pulled you into the wellness and biohacking world here? Yeah, totally, all right, well, first and foremost, I think the number one credential I have in this space is that I'm a human being, having this beautiful and incredible shared human experience that we all enjoy every single day. I don't know about you, but I didn't get a manual when this whole thing started, and I got chills as I said manual, because my parents live with me, and they didn't get a manual when they started this life.

My grandparents didn't get a manual. I'm lucky enough to know all four of my grandparents. We're all just here trying to figure it out.

We talk about human optimization, and all I can do is tell you what works for me. I can tell you what we've learned through the science and research that we've done, which I'm deeply dedicated to, and I'm really just a human being trying to make the most out of this life, and trying to cope with the day-to-day struggles that I feel every single day. And my business partner, Dominic, and I have created a series of tools that have been very beneficial to both of us.

We've been lucky enough to share them with the world over the last decade, and we've found tens of thousands of people that have found solace and knowledge and comfort in the power of sound and vibration. And I think you brought up, as we were kind of getting ready in the green room, you were talking about human optimization, and I was reflecting on what that even means for me as a human. And it's really just about getting through life as life is lifing harder and harder every single day, and a series of tools to optimize my own performance so that I can be the best father, the best husband, the best business partner, the best friend as I'm helping my buddy who's having endless issues with his RV, and I just picked him up in between two podcasts, and picked him up and gave him a ride.

All the different things that are thrown at us each and every day to simply be the best human that we can, and that's what human optimization means for me. You can apply that to being an entrepreneur, being a dad, being a partner, being a family man, whatever you want for optimal human performance, when you're cool, calm, and collected, you show up in the best version of yourself to whatever that task is, whether you're an Olympian or a weekend warrior, or you like to meditate or do yoga or whatever it is, that human optimization to me speaks to being at the core, the human experience, and showing up the best we possibly can be every single day. That's a great way of putting it, Greg, and I mean, everyone, you don't, you rarely see on a day-to-day basis, whether it's at work, when you're taking your dog for a walk, whether you're at the grocery store, wherever you are on a day-to-day basis, you don't realize, you see the surface of everybody, and most people have a smile on their face, I'd like to think at least.

Maybe I'm in Chicago, sometimes people are in a hurry, and maybe that's not the case, right? But overall, people are friendly in person. You never really know, and I've thought about this before, what someone's going through, because everyone's going through something, and if they say they're not, then they're lying. So, and it doesn't have to be deep, and it doesn't have to be hurt or pain at all times, but everyone is going through something, so that's a great way of looking at it.

Let me just dig into that real quick. Yeah, yeah. Let's dig into it.

Look, I have a six-year-old, okay? And I am both a father and a son. This is gonna get emotional. My father is both a father and a son, and I'm lucky enough to have known my grandfather, my dad's dad, real well.

And here I am working with trauma, helping people work through their own trauma, using our technology and sound and vibration, and living a healthy life, optimized life. And I wanna create this world for my daughter where she knows no trauma. And that is futile.

That is near impossible. My daughter asked for ice cream before dinner, and I have to say no. Not because I want to, but because you're a six-year-old, and of course you want ice cream, but no, we're having dinner in an hour, and you have no concept that dinner's coming up and you're gonna spoil your appetite.

But I need to do that for you. And just me saying no to ice cream can be a traumatic experience for my daughter. Now, I make light of that, but I don't think any of us get out of childhood without some level of trauma.

You mentioned we're all in this together, we're all going through something. What I'm going through that I find struggle and strife with may look like child's play to you. You may be like, what are you talking about? That's what you're stressed about? Let me help you with that, right? Or vice versa.

You might look at what I'm going through and think, I cannot even believe how you deal with that on a day-to-day basis. That must be the most traumatic thing. And I might just be whistling Dixie, like, no, this is, what do you mean? This is just, I got this, this is a piece of cake.

All of that, to me, comes back to the nervous system response, comes back to the conditioning of that nervous system, you as a human, conditioning your nervous system. We can handle a lot. And I truly don't believe God serves us anything that we can't handle, and anything that we can't dig down and get past.

That struggle, that strife makes us stronger. We can talk about stress and its impact on the nervous system, but it's from that struggle that we get stronger and overcome and become a better human every single moment of the day. Whether people from the outside looking in can see what we're struggling with, or we're struggling with something mentally, or emotionally, that is all just perspective.

Tony Robbins once said, if we took all of our stuff, our bad stuff, and threw it into a pile, and we had a chance to pick and choose what we would take back, you would take back your stuff because at least it's my stuff, and I understand it, I know it, I understand it, I know how to navigate it. I don't wanna try and navigate what you're navigating, but I'm conditioned to handle what I'm conditioned to handle. So I think that's a really important perspective too.

Absolutely. Was there a personal experience that sparked your interest in this adventure that you've chosen, this road that you've chosen? Of course, absolutely. Look, I'm a human.

People ask how I got into this, and I'm like, what do you mean? I was a stressed out human being. I had no idea how stressed I was until I actually got on my first sound lounge experience, had my first experience, felt deep relaxation, and went, oh, this is different. Oh, this is, oh, this is different.

And it's that first person perspective of what deep relaxation actually felt. I felt like a million bucks. I woke up from my first sound lounge experience feeling like I've made it, this is great.

I found a tool that's going to help me to be the best version of myself I can be, and I got it on tap, and all I have to do is lay down, put on headphones, an eye mask, and push play on an app. I found the secret, I unlocked the code. And since then, I've been deep into the science and the research of what's called vibroacoustic therapy, vibrovibration, acoustic sound.

So it's the study of sound and vibration and its impact on our anatomy, our physiology, our neurology. And I've been very lucky to be surrounded by incredible, I mean, incredible doctors, phenomenal labs that have incredible tools that can actually monitor and test what's actually happening in the physiological and biochemical response of the body before, during, and after a sound lounge session. And a big part of what we do is a dedication to bringing this science and research to the public, the FDA, these three-letter agencies, and having conversations about understanding more and more about the power of sound and vibration on our physiology.

And I really feel like I unlocked the cheat code to life, and I get to share that every single day with folks like you, and of course, your audience as well. That's amazing. As far as the passion of yours, simply being a human, turning it into a business, and working with incredible doctors with incredible technology that has helped yourself and others, it's truly amazing.

Yes, no, that is a blessing in itself, Greg. And as far as the wellness and optimization space has exploded, for lack of a better term, over the last several years, I guess from your perspective, what's changed the most that you've experienced and that you've seen firsthand? So, look, I turned 47 on Tuesday, okay? Coming into my 48th year of life. And what an interesting time to be here.

Happy early birthday. Thank you, I appreciate that. Like, what a wonderful time to be here over the last 47 years.

Think of all of the technological advancements we've made, let alone AI in the last three, four years. But like, I remember when there was just a kitchen phone. I've spoken to my dad about what it was like growing up without a phone.

I've had a cell phone since I'm 18. Same phone number, actually, since I'm 18. Like, what a blessing that is to have computers come on the scene.

The first Commodore 64 in my classroom in second grade to where it has come today, where this is more powerful than the first computer, and this is in my pocket every single day. Like, what a wild time. So I have this saying, and it's technology got us into this mess, technology can get us out.

And there's a lot of different inflection points for that. But like, when I was a kid, I never remember my parents being like, we're going on a retreat in Costa Rica. Like, that wasn't a thing.

Maybe it was for Hollywood and some of the elites. I'm not saying that it was invented in the last 40 years, but like, now we have all of these retreat centers and people are going to actually disconnect from the world. And that's like a thing.

So, you know, this trend in the marketplace is this onslaught of technology that we are now surrounded with. Yeah, there's doom scrolling and distraction and all sorts of negative things that come of that. But largely, this technology has blessed us with more capabilities, with an easier life in a lot of ways.

And tracking that through generations, I think is really interesting. Understanding what we know now about consciousness, plant medicines, consciousness exploration, learning more and more about quantum physics, which also wasn't even a thing when I was a kid. It was like chemistry, biology, physics, but like quantum physics wasn't a thing.

Quantum computing, AI. I mean, I consider myself a technologist and somebody that I lean into technology and its capabilities. And at the same time, I have my roots in that optimal human performance.

That includes sun exposure. It includes getting my feet in the dirt for grounding. It includes a great night's sleep.

Yes, sound and frequency is a big part of that, but hyperbaric chambers, PEMF, hot and cold therapy. Like we've watched this entire industry kind of blossom and bloom around us over the last five to eight years. We've been doing in harmony for 10 years.

So we've been focused on the power of sound and vibration, which by the way, that entire science has been around since the mid 1970s, 55 years. So I think it's been really fun to watch from the outside and from the inside out how these different technologies have come about to help the human condition be the human condition and condition the human body better. We have a red light.

We do red light therapy and look, human beings should be outside 85% of the day. That's laughable, right? Like when was the last time you were out 85% of the day that wasn't a vacation day or a day where you were on the beach or the lake or someplace outside? For most of us, that's also fleeting. So for us to have these technologies that can help to balance the human experience today, which is right now it's 90 degrees outside, but it's 72 degrees in here.

Air conditioning and heat keeps me at a great temperature, but I'm also out of sunlight. I'm lucky enough to have dual pane treated glass that blocks out. Believe it or not, plants don't do well in my house and neither do humans because of it.

We need access to sunlight. We need access to sound and vibration. The oldest vibratory tool on the planet is right here, the throat and the larynx, the throat, the voice box.

We've been singing, dancing and chanting for millennia. And the power of what that does to re-regulate the nervous system is really powerful. InHarmony is just a new rendition of an old technology of toning, sound and vibration.

So it's kind of fun to study where we've come and what's developed around us and why this entire biohacking movement is even a thing is simply because we're not living the same lifestyle that we used to live or were originally designed for. We were designed to sleep on a cave floor and rise with the sun and rest with the sunset. And it's just really interesting to see all these technologies come about that are really just designed to mimic what we can already grasp in nature at no charge because that's the way we're supposed to live and have been conditioned to live.

So I like studying the balance between what's happening in the nervous system, what's happening in technology, what's happening with these different tools that we can invest in. And I get that they're an investment, but all of that is really just to mimic what we could be doing for free every single day, sunlight, grounding, breathing, that sort of thing. Absolutely, and I think that the concept of what our nervous system needs versus how we use technology and how we utilize technology, I think that it takes some discipline as far as everyone who can control how you utilize technology because I do scroll social media sometimes.

I think most people do at some point. Of course, anybody who tells you they don't is probably lying. Exactly, and then it's all about because then I'll catch myself on the act and I'll think about, wow, what other things could I have been doing? Probably a lot of other things, but then it's a balance like anything in life.

And I think that the technology, it's so powerful and it has so many positives. I think you just have to try to cancel out the negatives and control the controllables. And that's what I think something I've been trying to, because I have an 18-month-old too, and we don't have another one on the way yet, but we're in the city.

We've been in the city for 12 years. Oh, you're gonna double down, good for you. We're in the city for 12 years and we wanna move the suburbs and the market's crazy.

So we're, that's, I mean, listen, and then you think about like that struggle and like, is it, okay, yes, it's a struggle, but like you think about like all the other people that are struggling with a lot more serious stuff of that. And you know, you just- I don't know, I think parents, my hat's off to parents, man. Yeah.

It's not, parenthood this day and age is not for everybody. No, it's not. It's a whole new understanding when you've got that 18-month-old that needs you in the middle of the night and you want nothing more than to be there and you're thinking about a meeting or a podcast or something and you're just like, not right now and yes, right now and whatever you need, I'm here to serve.

It's the ultimate, it's the ultimate blessing. It really is. There's no, and again, there's no manual for that too.

Like, you know, and obviously, you know, my wife and I work together and, you know, we have our things that we, you know, whatever, agreements, but disagreements, but yeah, I think so. So that's a great way of looking at it. Yes, exactly.

And that's a great way of looking at it. And I mean, do you think consumers are starting to become more proactive about their health in general? And that could mean physical, mental, emotional, and I think, I know the answer to that, you do too, but how do you think, how do you think they're doing that? You know? Look, look, there's, I think there's a number of key factors that add into that. Look, say what you want about the pandemic and by the way, I can, we can have a deep conversation about that another time.

I think that's been exhausted. The pandemic was really, it was really kind to us. In harmony, so this is our zero gravity recliner that's behind me for anybody who's watching on video.

It's, and if you're not, it's a recliner. It has tactile transducers in it. It's basically a delivery system for sound and frequency to the body.

That's the technology that my company proliferates, creates, we're fully vertically integrated and that's what we do. Laying on this is what delivers sound and frequency to the body and vibration and what calms and relaxes the nervous system. It's the premise, the primary delivery system for everything that we do.

It's an experience and we started doing this in 2016 and I was predominantly at events. Three events a week, I would set up and break down the sound lounge as often as I needed to to put as many people on it every week to experience it before I had the capacity to even talk about and understand what was happening. Before we ran any tests, I was just reading, you know, at the time research that was 40 years old and now, you know, 10 years later, it's 50, 55 years old and we're doing our own science and research but the pandemic was really kind to us in that all the events stopped.

And now all of a sudden, in order to keep pushing forward with this company, I needed to figure out a way to explain and share this technology with the world and that was through video, long form podcasts, explaining what was going on. So it forced me to go online. Now, up until 2020, I knew just about all of our customers.

I was out there doing business development. It was just me and my business partner at the time and I knew everybody who bought a sound lounge. In fact, when an order came through our website that I didn't recognize, it was like a big celebration.

Like somebody just bought our technology sight unseen, usually from a referral of somebody they knew that had one but regardless, that didn't happen. Now, our website dings all day long and I don't know who anybody is because they're watching our videos, our content or one of our 900 affiliates introduced them to it. Like, I feel very blessed, 11,000 app users as of today.

Like, to your point, I think a lot of people are looking to take their own health and wellness into their own hands. And don't get me wrong, our medical system is great. There's a lot of bad things I can say about it.

Treating symptoms, not treating the root cause. Yes, there's a lot that's there, but as far as acute injury, my daughter broke her arm on May 4th. That was like 15 days ago, two weeks ago.

We went to the ER and the ER did a great job of resetting her bone and she's now in a cast and went to Children's Bone and Spine here in Vegas. And we looked at x-rays and we could see her bone was healing perfectly and she had a cast on it. Like, a cast is technology, right? It's just, it's medical care that we didn't have, you know, 50 years, a hundred years ago.

And now we're setting her bone and using x-rays to look at it and getting imagery of, this is incredible. So like everything else that progresses through the medical community, preventative care and understanding the power of sound and vibration, to me, goes back to regulating the nervous system. And when you look at the top 10 reasons why Americans die of all-cause mortality, so we're not looking at any particular, but reasons why Americans die, six out of the top 10 reasons why Americans die are rooted in stress and anxiety.

You remove the stress and anxiety, those reasons for all-cause mortality go away. Think of heart disease, think of, right? I mean, there's just so many different aspects, not to mention stress further exacerbates so many different chronic ailments and chronic issues because you're spending more time in sympathetic nervous system response than you are in a parasympathetic nervous system response. And when you're in sympathetic nervous system response, aka survival mode, your body has a different set of priorities than when it's in parasympathetic or rest and digest, aka maintenance mode.

And when your body's maintaining itself, killing off dead cells, keeping itself calm and collected, clearing off amyloid plaque and doing all the things the brain needs to do, it's not doing that when it's in survival mode. It's not doing that when you feel stressed and anxious. And sound and vibration is a passive, feel good way for you to recognize you're in that stress state, regardless of what the input is or the stimuli that puts you there.

Lay down, put the headphones on, give yourself a 22-minute reset. You wake up feeling calm and collected. You can even hear the change in my voice.

You wake up feeling calm. You can handle what's being thrown at you. You have your prefrontal cortex with blood flow again, which means rational thinking and logical thinking is turned back on.

And all of a sudden, you have the mental acuity and agility to perform at your best because your body is now in that relaxed and rested state and you can now take on the world again, regardless of what's being thrown your way. It's the equivalent of waking up after a great night's sleep and waking up, dad, after a not-so-great night's sleep. You can do it for six months.

You can do it for a year. You could probably do it for two or three years. Bless your beautiful heart.

I wish you could tell you that 18 months, you're done. My daughter is six. Woke up last night at 1.30 in the morning and she climbed into my bed and she was like, daddy, I wanna cuddle.

And I was like, no problem, kiddo. Let's go. Well, that's being a great dad, but I think a few key, a lot of key points there, but the difference between fight or flight versus rest and digest is huge.

And it adds up over the course of time. And I've seen it. My wife has had some health issues and it's night and day.

I can tell right away, she doesn't have to say anything. I can just tell. Fight or flight versus rest and digest.

That is the key. Like you said, and I think that's so important to be in that parasympathetic nervous system, to be using that part of your brain. And I think that that improves really everything about your life.

And I think that your research and experience suggests that the more you're in that, the more you're in that mode, the more you are in rest and digest, the better off you're gonna be in every facet of life. And that's professionally, that's personally, that's being a dad, being a partner, being a friend, a son, all the hats that we wear, Craig, like you've talked about, so. So let's talk about that for a second, okay? So stress is a good thing.

I do not want to get rid of stress. That's not my goal, right? Stress makes you stronger. I got a bunch of stories I could share with you about that that are recent and older.

But like stress in general is a good thing and we need stress. It actually helps us to grow. It's how we react to that stress and it's what that cue for that stressful situation is.

Physical, mental, emotional, relational, nutritional, financial. All of these triggers for stress, the body only has one response and that's the sympathetic nervous system response. The physical is really easy.

You're being threatened, you're a big guy, you walk into the car, you got your daughter or your son with you and all of a sudden out the corner of your eye, your spidey sense goes off and there's a guy with a hood, right? He might be coming after you, he might just be walking to his car. But either way, your nervous system recognizes that pattern, triggers that sympathetic nervous system response and you go into that fight or flight mode. So you can either fight him or run with your daughter and hopefully you're gonna run first and fight second, that's a totally separate conversation.

But regardless of that stress, the body in your nervous system is constantly looking for those threats and when you're looking for something, you find it. So even in the most serene and peaceful scenario, there's a part of your nervous system that is looking for a threat, identifying a pattern that it doesn't recognize and triggering that sympathetic nervous system response. Now, when that sympathetic nervous system response happens, there's a biochemical reaction, increased cortisol, increased adrenaline.

The adrenaline diverts energy from your brain, the major muscle groups, digestion, reproductive organs, the immune system, all of that. You only have a finite amount of energy and how much energy do you want to fight or run? You want all of it. So you're diverting energy by turning off these maintenance mode processes in the body and diverting that energy to the major muscle groups of the body so you can fight or run.

There's an increase in cortisol, which increases your attention so that you could be hyper-focused on whatever that threat is so that you don't get distracted with the to-do list and the other things you gotta do and you stay focused on the guy in the hoodie or whatever the situation is. Unfortunately, the brain uses 20% of your energy every single day, is used by the brain and it's in thinking, like debating, deciding. It's that prefrontal cortex that is making decisions every single day.

That turns off. We see that through prefrontal cortex blood flow analysis that we can actually do before, during and after a session. And we actually see that when the prefrontal cortex is drained of energy and drained of blood flow, you're actually in that sympathetic nervous system response.

And we can see right after a session, the blood flow comes right back into that prefrontal cortex indicating that you're in that parasympathetic state of mind or nervous system response. So we can see this very clearly. Your brain might turn off in your nervous system when you're in sympathetic, might turn off your reproductive organs.

You don't need to reproduce when you're in survival mode. It's gonna turn off parts of your immune system. You don't have to fight off infection if your body's not gonna be there in two hours.

So it just, it turns off your immune system. And then of course it turns off digestion. So now it doesn't matter how high quality, how organic, how, where the cow came from, that pasture raised, pasture finished.

If you're stressed and anxious, all of the other things that you're doing to help yourself perform at your best are less relevant because the nervous system is turning off all of these processes in the body. You're no longer in maintenance mode. You're now only in survival mode.

Yeah. So it becomes that linchpin that when you can manage your nervous system response, you can manage your longevity, your health, your vitality and your overall wellbeing. Mm-hmm.

And that's a good point too, because it's like everything, it's a balance. And being stressed is normal. That's a normal human reaction.

That's a normal human thing, especially as the stakes just keep getting higher as you grow older, right? Because when I was- Feels that way, doesn't it? Yeah, right. When I was 14 and going to baseball practice after school and messing around with my friends and everything seems high stakes because you're 14, but in reality, it's just, now you look back 20 years ago for me, well, I just turned 35 and it's like laughable almost, like what my worries were at age 14, you know? Yeah, but you still had worries, right? And by the way- Yeah, exactly, exactly. Who poo on culture for putting that amount of pressure and stress on a 14 year old that just wants to go out and play baseball, let alone competitive baseball.

And now you got to worry about scholarships and getting into college, you're in ninth grade and they're already peppering you on, look, your grade on this exam is gonna make a difference on what school you get into in four years ago. And you're like, four years from now, and you're like, dude, I just wanna go play baseball. Like, let me go have fun.

Right, but the pressure is building and building and building. Look, it's funny, this weekend, birthday weekend, my wife is at a retreat right now. She gets back on Friday, Saturday's a down day, but even a down day, we've got laundry to do, clean the house, turn everything over, go food shopping, prep food for Sunday, right? Like my wife says to me quite often, like remember when we didn't have anything to do on a Saturday morning? Like, do you remember that? Before kids, right, before my daughter woke up at 6.45 and she's like, is it time to get up? And I'm like, can't we just sleep in today? And she closes her eyes for seven minutes and then wakes up and goes, cool, is it time to get up? I'm like, no, not yet, no please, right? But then you have all these responsibilities around the house, I'm lucky enough to have a beautiful pool, well, I gotta change the filters, I gotta check the chlorine levels, I gotta clean the house.

It just feels like, to your point, life keeps lifing and stacking things up on my to-do list. Even if I just try to sit down and watch TV and pardon the expression, just fuck all, I can't even do that without being conscious. Just turn it off, yeah, I know, just turn it off.

I think we need time and I think that I've carved out time to do that after our son goes to bed and like if I have other work things to do. No, you're supposed to be sleeping when your son sleeps. I know, I know, I know, but he goes to sleep at 7.30, 8. I work more than nine hours, but we've been trying for 10, 10.30, but it's more of, I guess this would lead into my next thing here.

Obviously, we've talked about stress and recovery and the regulation of the nervous system, but why do you think so many people are struggling with that right now? Fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun. Fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun, fun. There we go, we're coming back online.

Okay, okay, there we go. I didn't know what that was it was near you But no all good all good. Hey, we So it's a great question.

So to your point, it's this balance, right? So I'll give you a great example, okay? For the last seven years in harmony has run the wellness experience at the artist lounge at EDC EDC is electric daisy carnival if you're not familiar. It's three nights 175,000 people it's 7 p.m. To 5 a.m. It is It is brutal, right? It's brutal and and I got the training because I've been up all night with my kid So I could stay up all night, but then when I get back, right So I got five hours of sleep per day Friday Saturday Sunday into Monday and then Monday night 12 hours of sleep Tuesday night 11 hours of sleep Wednesday night 9 hours of sleep and now I feel back to normal, right? I feel good So it's finding that balance that allows you to find your flow and look you tag team with your wife Kids 18 months probably starting to do bottles You could probably give your wife a good night's sleep and I'm sure you do Right on more than a regular occasion and she might look at you and be like, hey, honey Why don't you sleep in a guest room? Not because I don't love you But because I'm gonna be with the baby in this room and you go get a good night's sleep. You did you just Look so it's that balance of finding how you can give yourself what you need and Look technology is just one of those things There's plenty of time where you're like, you know what? I got a full day today, but I'm gonna take time to get outside in between right do all the things you do So it's about finding that balance of how you can tend to your own garden your own temple And how you can give yourself exactly what you need in order to perform lady to perform Do you think modern lifestyles versus, you know Maybe our parents generation the generation before that being modern lifestyles in particular are fundamentally Dysregulating people in that way.

Do you think technology might have something to do with that? I Mean the short answers. Yes. Okay.

Look I I sit in I'm sitting at my desk right now 1 2 3 4 5 screens that are on me Some really bright lights that are on me including my desk lights. These are all IDs. They're not the best thing for I for my system I know that I've got LED lights all over my house.

I feel very fortunate. I can change the colors. It's also that's great, right? Like there's a lot that we do for convenience.

Mm-hmm. The reality is Living by candlelight is is ideal But really going to bed when the Sun sets and waking when the Sun rises is even better Nobody's doing that He just said we like to get in bed by 1030 and not to call you out They probably not sleeping until midnight like me same same, right? Yeah, so I think at our core we all know what we're supposed to do The question you asked was our parents and and how they lived life was stressful then too for different reasons. Okay My grandfather was born in Lower East Side of Manhattan My dad was born in the Bronx.

I was born in New Hyde Park, Queens and My grandfather lived on 50 cents a week Wow Let that settle in that Milk milk was 5 cents a bottle. He got one of those rent was 25 cents a week Like he was in low-income housing. Okay, but like there were times where that eventually moved to 50 cents a day A dollar a day three dollars a day like this isn't happening in Africa this is happening in Lower East Side of Manhattan as My grandfather whose whose parents immigrated here was just trying to figure it out my grandfather my other grandfather was a butcher and And a little younger than then my my other my dad's dad my mom's dad.

He was a butcher I was talking to my mom yesterday about refrigeration Because I'm a little bit of a prepper. I Have I have two fridges that I got on marketplace in my garage plus a freezer. I just bought a quarter cow It was 90 pounds of beef and I've walked back to my bridges with grass pasture.

There you go There you go And and my mom was like, where are we gonna put all this and I was like, don't worry about it We're gonna we'll find we'll fit it right and we did and I was talking about like refrigeration And she goes, you know, that was my dad's my dad lost his fortune when refrigeration came around because he had refrigeration as the local butcher but his clients didn't and we started delivering like an icebox like an ice man used to come and deliver ice for the icebox and If the ice man didn't come you lost and spoiled all your food like like like like what? Like that was life We take that for granted We take that for granted right now completely right here I am flying all over the country speaking engagements in Florida then in Chicago then in Sedona then in Oregon then back to Vegas and Yeah, it takes a toll on me. But like when my mom was a kid and she wanted to go on vacation of Florida They drove 24 hours in a station wagon with my aunt and uncle in the backseat from New York to Florida. That's a 24-hour drive my grandfather basically did it non-stop and That was their vacation.

So they can have more time in Florida and less time it you know, I mean like yeah And we get and we get pissed when the Wi-Fi is out on our Southwest Perspective it's all perspective Greg. It's absolutely true Talking to these generated you asked a great question. Like do you think it was different? It was just different stressors It was just a different life.

I am I'm very fortunate to live with my mom and dad and Have them have access to my daughter and grandchildren. They moved from New York to to Vegas in in July and and I get to sit down and have these conversations my parents as they watch my crazy-ass lifestyle and people coming in and out of the house and all the things that are happening here and And they see why I don't call them every day because I blink I wake up and I blink and it's time to go to bed And I'm like, it's 11 o'clock at night here. It's 2 o'clock in the morning on the East Coast.

I'm sorry I didn't call my parents and and I get to ask them questions about what it was like when they were younger and And there wasn't nearly the volatility that we have in our household. There wasn't nearly the technology or the conversations They see what I do with with a with a good mic when it wants to work and zoom when it's working and a good Internet connection. Thank you starling It's just a different world, right? I mean, I remember even when I was starting my career 25 years ago I was 19 years old working full-time 27 years ago 28 years ago and the only access to media was was Actual actually going to the studio actually being in on the today show in the morning and actually being on that studio and now I can broadcast we get 1.5 million views every 30 days on the content that we create From this device right here in this office or or wherever else I want to be for that matter So to your point that you asked before of like, what do you think has changed? Between five years ago 15 years ago and now as far as taking health and wellness into your own hands right now We've got influencers all over Instagram tik-tok Facebook They're telling you about health and wellness hacks and tricks that we never would have heard of aside from word-of-mouth If you live next door to somebody or or knew somebody who went to China to study Chinese medicine or went to India to study Ayurveda It's amazing now we have access in our pockets for what they call micro learning that doom scrolling by the way is micro learning It's not my girl.

I like that. I like that Right, so like but like think of the webinars that we have access to the knowledge base We have access to in any genre that you want How often there's a guy on Instagram? I'm a big do it do DIY do-it-yourself guy And there's there's a guy that's like that watches these videos with with him on it and it's it's basically like how to when you've got a screw that's loose you put toothpicks in the screw and then screw in the screw and and he's like Oh what the shut up that doesn't work and then he goes and he tests it and it works and I'm like cool I just learned a new thing on how to plug a tire or plug it now I got I got three screws in my house that I'm gonna go try that on and my gosh it works Right putting a wooden toothpick in a freaking screw hole to make the screw hole smaller and that screw stays We have this unbelievable amount of knowledge at our fingertips that allows us to Optimize our performance every single day that we never had before and that's in every facet of life let alone health and wellness Peptides are a big story right now Exosomes stem cells red light therapy, but I'm I'm one of these guys that's online talking about the power of sound and vibration Getting access to 1.5 million people every 30 days that I never would have been able to do 10 years ago It really is amazing Yeah, the outreach And obviously AI is helping with that, too As far as you know, one thing that caught my attention Is the focus on the frequency and in the vibration based wellness technologies, right? I actually have experience with a It's like a mat called the Centropix cloud and there's a beamer beamer the beamer to my so I've been my wife and I have been using that my mom was actually a Like a distributor for a short time for beamer and it actually makes a big difference so I just like You know and you again probably know all about that, but you know it like for the real relax Right. So well, I'm just saying for the relaxed component of the Centropix cloud like you lay on it 15 minutes later I like get I'll get up to brush my teeth or whatever and I'm like, wow I'm like very relaxed right now like more relaxed.

I would have been taking melatonin or whatever the The case is I so I I you know can see I can feel the value of it and you know what it does I mean Yeah If you like that, okay, so let's just talk about not any of these specific companies But let's just talk about their technology, which is PEMF post electromagnetic field therapy. Mm-hmm. Why is that even a thing? All right So it goes back to the mid-1940s and a guy with a last name Schumann who discovered the Schumann resonance, okay Turns out the earth has a magnetic field We're familiar with that, right? Obviously, you've got the north the right true north and then you got the magnetic north and why compasses work and that's a whole other Thing but there's also magnetic fields when we're outside and your body is basically a big antenna Constantly picking up on and resonating with different frequencies that were present with So what Schumann discovered in the mid-1940s and 50s is that there's something called the Schumann resonance 7.83 Hertz it fluctuates.

It's not exact It goes as low as as as 5 and it goes as high as as 40 depending on now There's all sorts of trackers online. I don't know if I believe them But nonetheless the Schumann resonance, I used to think that it was magnetic frequency that came from the center of the earth That's not true. The way that it comes from is at any given time in the world There are 2,000 thunderstorms on the surface of the earth Every second there's about 50 lightning strikes from the ionosphere to the ground each one of those lightning strikes electromagnetic energy radiates a Frequency once the frequency is irradiated it does not disappear it simply bonds to and aligns with the same frequency to create a bigger wave and What Schumann discovered was this electromagnetic wave that is generated off of lightning strikes? And they call it the Schumann resonance But that magnetic field we need access to so in the 1940s Schumann took a bunch of male college students and he put them into an old World War two bunker underneath the ground where there was no measurable Schumann resonance and Kept them down there for weeks on end and after a few days they began showing these really common symptoms Common cold fever memory loss Decreasing cognitive ability a lot of the brain fog symptoms that we would have each and every day They started showing and without warning and without telling the students He would put what now is called a Schumann resonator in the corner and turn it on It's just a little device that generated an electromagnetic field at 7.83 Hertz he would turn it on and Instantaneously their symptoms would go away So as it turns out We need access to the Schumann resonance because your body which is a big antenna Which by the way, you don't pick up on inside Which by the way with all the interference and electromagnetic energy that we have on land You can no longer detect the Schumann resonance on land.

You have to go out over the ocean in order to detect it So why does PEMF work PEMF works by generating a field that the body can resonate with to bring you back to your natural harmonics 7.83 Hertz. It's actually a little higher than that in my research 10 Hertz is What's called a resonant frequency for the human body in my research. I have a whole talk that I do on this by way.

Yeah It's up on it's up on the web. You can find okay, okay So we need access to it So your body is a big antenna you're constantly coming into and out of harmonic resonance with the frequencies that you're presented with and unfortunately All of that is in the gigahertz and megahertz frequency range of Wi-Fi and Bluetooth and I'm not an EMF naysayer that's not my world, but I do think that it's important for us to present the body with those frequencies now a Electromagnetic energy and sound waves have an inverse relationship to each other. It's not one-to-one So 40 Hertz with an electromagnetic PEMF is not equal and directly correlated to 40 Hertz of sound therapy There is a relationship there, but it's not direct one-to-one when you lay down on my technology You're basically laying in the field of sound and vibration But it's the physical vibration with vibroacoustic therapy that sends a message to the body telling it to relax When you lay on the beamer if you have that thing cranked up to a 10 intensity I can feel it.

I can feel the tick tick tick the beamer has The beamer signal is is 1,200 oscillations Per minute and they fluctuate between 10 Hertz and 30 Hertz. It's a very specific patented signal Cloud has their right. They all have their own now.

Here's the thing with PEMF There are a million quadrillion different signals that you can send that's 31 zeros as far as the potential There's a square wave versus a triangle wave versus a sawtooth wave and then all the infinite frequencies Frequency is not just a full integer There's there's 4 Hertz and there's 4.5 Hertz. There's 4.5 8 Hertz. There's 4.5 9 9 9 9 Hertz So that's why there's so many zeros.

Okay, there's so many different signals now What I like about beamers that they sold a million or two million of those things and they all have the same signal You're just changing the intensity of it So there's some value in that but but cloud has their own signal my friends that my alignment have their signal And of course many of them push out 7.8 3 Hertz because of the work that Schumann did, you know 60 70 80 years ago That's that that's amazing. That's amazing because I I knew you know the PMF on a very basic level And I knew it makes me feel good But that was a great You know little segment on it and I mean it works. There's there's no doubt because I've used both of them Personally, you know, I mean I'm in the process I don't normally talk about this, but it's probably 12 to 18 months out, but I'm in the process of harmonizing sound with PEMF Triggering our transducers through a PEMF signal and aligning and harmonizing There's no technology out there that it's done that it's done this yet.

There are other companies that do sound and PEMF together they're all missing the mark and they're all sending in my opinion a Disharmonic signal to the body and I don't recommend PEMF and sound at the same time before or after Absolutely, but not at the same time because nobody has harmonized and done what we're trying to do. There's no patents There's no knowledge. There's no nothing and I'm pretty close to patenting it getting that all done, but that's awesome PEMF sound Hydrogen oxygen oxyhydrogen therapy, which is just in the inhalation of hydrogen and oxygen gas And red light therapy and not just red light but near-infrared and color therapy chromium therapy is the broader or photobiomodulation is the word So we're in the process of working on this this beautiful machine.

That's going to be the least the least expensive We found it by by going out and buying all these modalities together, but creating an experience that truly rejuvenates the body I have a lot of visions and a lot of things that I want to talk about but I don't like talking about anything until It's actually in my warehouse ready to ship Okay, we'll have to do this again later, yeah, we'll table it we'll table it but I like I like where your heads at Obviously, you know, so there's a massive intersection forming between wellness wearable data and AI and I'm just wondering I mean, where do you think this is headed as far as You know, do you think? Do you think that the technology is helping people become more self-aware or you know? Overwhelming them like how do you how do you think AI plays into what we've discussed so far? All right, let's let's take this conversation in two parts first wearables and data and then and then we'll get it Yeah, perfect. Perfect. Um, do you wear a whoop or or an aura ring or I don't I don't I know people that do I do that.

Yeah, so I wore a whoop for three months. Um, I Wasn't that impressed with it? Okay, I slipped. Um, I wasn't that impressed with it If you're a data hound and you're in the gym seven days a week and you're looking for peak performance And you're looking at your HRV on a regular basis Blessings, you're gonna love these devices.

I think they're great If you're a normal guy like me that has way too much going on over the course of the day to check another app to Look at something. I wear an Apple watch. I'm not afraid of wearing technology Oh, I do think it's best with your biorhythm and bioelectronics of the body.

That's all other conversation I use air pods, right? Me too, unfortunately Look, I think the body's resilient, right? Do I think you're frying the brain? Yeah, I try not to wear these all day long You're wearing them now for an hour. Then you're gonna take them off and your body's gonna bounce back Look, um, I don't need a whoop to tell me that I got a bad night's sleep last night I know I got a bad night's sleep last night. I don't even want to be reminded of it I just want to move on take a nap and power through.

Yeah. Yeah, and that's how it felt to me When I was wearing that that data Look, I love the data collection and I think for the people that want to look at it I think it's very promising. I think even more I don't have any chronic ailments or issues You know, I don't even wake up with aches and pains anymore.

Thanks to peptides. That's a whole other conversation. But like I Feel great.

I sleep great at night. Even when my daughter wakes me up. I feel rejuvenated and recharged if I don't feel great I go back to bed I'm at a point in my life where I've Discovered and unlocked the key to managing my own schedule and if I got to clear my schedule so that I could rest I do It I try not to wait good for you sick or my immune system is under run, right? I got 12 hours of sleep on Monday night 11 hours on Tuesday and I got 9 hours last night and And I was up this morning at 6 and I get to roll over and cuddle with my daughter who went daddy I want to cuddle and I went Eight to my buddy Ben calling who was like on is one of my best friends and I'm usually up at at least seven and He was like, oh my god.

I woke you up and I was like, yeah, but it's all good. It's eight o'clock I got to get up. Anyway, he was like, I'll go back to bed Anyway, look, I'm very fortunate to know when I need because I feel it.

We all have the inner compass We all know and we're run down We all know and we're pushing ourselves need to create boundaries and say no to people like I got too much going on on dance card I Don't need an app to tell me but for those that are fighting a disease this ease or trauma or You know, look I do function health. I get blood work twice a year. It's 135 biomarkers I get a lot of information from that But that's enough information for me if I had digestive issues I would do bio and I would write we have access to all this incredible data I think it's all great when you're looking at it.

And when you have a trained eye, that's looking at it Function health has the clinician notes, which which again are built around the American Medical Association Best practices and ranges which which hold their own weight to me by itself So look, I think the data that we're looking at is fantastic Especially if you need it or if you have something that you're working through I think it's awesome Now you brought up AI I still remember we have a 30-person team that helps us do what we do here at it Are we fully vertically integrated international logistics marketing? Partnerships, right all the different things and I remember it was November of 2022 and I called up Sergio who is he runs a company called I love Google Ads and they run all of my ads and paid social and have for The last five years and and I was like, hey, man, what are you working on? We were talking about some you know What was going on with our ads and create a new content blah blah blah normal conversation And I could tell he was a little off and I was like, are you all right? And he was like no, I'm a little I'm a little preoccupied and so what's going on because you know He's on the tip of the spear of a lot of stuff when it comes to paid social and goes Trying to figure out how AI is not gonna take my job That was in November of 2022 GPT chat GPT 2.0 just came out and it was still by invite only and and he goes Have you seen chat GPT and I was like I heard about it, but no, I haven't seen it he goes I'm gonna send you an invite and You got to ask it some questions and asked about vibroacoustic therapy and asked about I was blown away like I've spent the better part of at the time, you know six years learning and reading and understanding vibroacoustic therapy and Digesting it so that I could reiterate it and talk about it and in a very quick conversation It got to the brass nuts of bolts of what this was all about and I was blown away Now we're on chat GPT 5.6 might have come out. I haven't checked I got anthropic and you know all Gemini, right? I've been hearing for more than two years that in two years AI is gonna take my job Hasn't happened yet. And if by the way Sergio still runs my ad so it hasn't happened good good good for sure I love I love Sergio.

He's awesome And now I have an entire team dedicated to integrating AI across my entire company operations manufacturing global logistics So that we can maximize and leverage the intelligence that is in these learn large learning models So that we can be better at what we do, but it hasn't replaced me yet By the way, neither is hey Jen neither is 11 labs Neither is all these things that we want to but it hasn't we do produce a lot of our content using AI But the human beings for like an hour still has to take what AI created and polish it to make it what we want you know, so It can help with editing videos, but it still doesn't get it. Perfect. We use Opus clips and when this thing goes live I'm gonna take this in a transcript and we put it in Opus clips and it's gonna give me some clips and we're gonna Post those and that's great.

Awesome it's helping but it's still not there and And I'm not I'm not fear-mongering into what I think it'll be I don't even know if I'll get a robot when they come out Yeah, I don't know if I want one of those around right like I think just humans in my household I think I don't know how I feel about it now Yeah, yeah, right no, I think it's it is How I feel about it, I think is you know I think the goal and the fear rightfully among Humans is that it's gonna take our jobs because it's smarter than us But I think But right, right. Well, that's might be maybe at one point. It will be I don't know, right? That's the stigma It's more book smart than us, but it's not more street smart, you know But anyways, I think that I so I'm I'm street smart.

My wife is book smart. Yeah You take us into New York and Manhattan and you give us an obstacle course and and you know something to do and we'll see We'll see who comes out on top and it's some books parts. It's some street smarts.

It's a blend above. Yeah, right But I think that it's it's optimizing efficiency in the way that humans work and can make We'll be able to make humans work more efficiently not necessarily take their jobs or replace them And that's the hope maybe that's a wishful thinking but I do think that yeah Yeah, the people I'm looking to hire right now are the people that know how to leverage AI Right, I'm still looking to hire humans Right. Look app developers probably have something to worry about Right, like there's certainly certain subsets that but you still need a human that's piggybacking that that can quarterback it I brought it right.

Look exactly. You're in you're in Chicago. They got way more Not yet, but it's it's coming soon got uber right uber and Tesla's that drive themselves Whether you know it or not, you're on the road sharing the road with somebody that's probably using and you know It's and it's full Full yeah, you know like that's scary.

But apparently it's got a lower error rate than humans Maybe that's better. I'll tell you this I'm teaching my daughter how to drive a car and I'll teach you how to drive stick shift, you know, like okay, okay Yeah, I think that you know, it's it's not it's the goal I would say in the best-case scenarios that it just enhances and You know makes everything operationally more efficient for your Professional and personal lives. I think that that's that would be best case.

But yeah, I mean, is it gonna replace drivers? maybe But and I think that's insane that they're already saying that it's more that there's less, you know Error than humans on the road I don't know Maybe they've been doing this for longer than I thought but the fact that they would say that they have enough data to say that Maybe maybe I'm wrong But as far as you Craig, you've built a pretty, you know, pretty strong brand in a pretty unique category here What have been some of the biggest challenges in scaling a wellness focused business for you? You know in the past several years It's a great question, I mean look Being an entrepreneur and running a business It's literally like getting kicked in the nuts every single day on purpose and just being like that's cool. Next. That's cool.

Next Right, like look I'm an international brand with international logistics. I have an expensive product to produce That I want to be less expensive retail, but I've got margins and marketing and budget and I have to sustain the business I'm not greedy. I'd really do this because I'm passionate about it I want more people to have access to the technology But there's just a minimum price that I can charge for it that covers our expenses and allows us to grow investing in in that growth Like I need hardware.

I brought in ten containers of a finished product last year And I strive to stay in stock ahead of right. So I'm already placing my orders to replenish I'm probably nine months between when I place an order to buy transducers and amplifiers Manufacture them until it's in my warehouse ready to sell to turn into revenue That's a challenge creating content to keep up with and and compete with everything else there on social media is a challenge Sharing with people that what we do is a real thing and that there's really benefit Which is why the science and the research side is so important to us There's obviously always gonna be naysayers out there and I love them and they're wonderful and they give me an opportunity to prove ourselves Every single day, which is great But just growing a company Dealing with employees and our team and the human capital Managing our cash flow and and managing the uncertainty of when sales are going to come in and what cash flow looks like You know There's there's a lot of challenges that go into building what we build every single day And I feel honored to be doing it with the team. We have an incredible team I mean that an incredible team for customer service tech support operations manufacturing International logistics.

I feel very lucky to be able to work with the people that we work with shipping Logistics last-mile shipping warehousing to our customers in the well-oiled machine that that Shopify is Into my warehousing technology. I just feel I feel very lucky And it there's a challenge around every door In in product that is delayed in manufacturing mistakes, which happen I mean customer service tech support. I feel like we have the greatest customers.

They're so sympathetic empathetic and compassionate to To what's going on? And of course we stand behind our product and my phone number is literally at the top of my website ring this phone You go to my website. I am in harmony comm There's a phone number at the top with my extension It brings this phone in real time and you can call anytime day or night weekday or weekend I feel like there's very few entrepreneurs and business owners that do that and very few companies that do that I have a team that works nine to six Pacific and East Coast during the week and I answer the phone all everything routes back to my phone over the weekend And I answer hey, this is Craig. They're like What like like Craig Craig like eat Craig.

I'm like, yeah, this is Craig. How can I help? They're like you answer the phone and I'm like Yeah, who else is gonna do it my employees I'm gonna do it I'm not gonna pay an employee 24-7 answer the phones. So I do it and I love to do it.

How can I help? That's great That's great. And that is rare that you know that too very rare and a great touch great touch um, I mean as far as you know, how do you think Where this is going, right? How do you think consumer behavior around? Health and wellness Changes over the next 10 years or is it just to keep kind of going the same route that it's going right now I mean, it's hard to tell but you know, you're obviously in it every day. What would you say? This would be a great opportunity for me to tell you all the amazing things that I'm working on in my innovations pipeline But I can't yeah, but I could tell you that these are the conversations that we're having behind closed doors and let me talk in some generalities instead of some specifics about what we're working on, but I can tell you that in harmony is going to revolutionize the way we sleep at night the way we rejuvenate the we were the way we restore and the way we and Though I mean, we're literally going to redefine sleep and what that means which is my big vision for the next 10 years and where this is going because it's gonna take me that long to To bring the market division that we have in the innovations that we want to bring together It's a very beautiful thing for me to see that on a broader landscape I think you're gonna see more and more human beings taking responsibility for their own well-being for their own maintenance mode and and for their own lifestyle, I think we're gonna see a major shift in food and And the quality of the food that's available to us.

We're already starting to see that with the Maha movement again Love or hate the administration. You gotta love what rfk is doing again A lot of people don't and that's because misconceptions in the mainstream media, which I think is out to shit on them Uh in a very real way, but they are making really big strides On the food table and getting dyes out of our food and I mean it's one win after another in my book We've been talking about this for the better part of the last 15 years My wife and I how to live a healthy life how to actually rid yourself of toxic load I think we're going to learn a lot about parasites and cleansing I think we're going to learn a lot about what's in the air being sprayed on us on a regular basis That's detrimental to our health And I think overall we are going to see longevity extend the work of dr. David Sinclair the work of Of peter diamandis and what he's doing with the x prize.

I think there are Unbelievable shining lights that are doing incredible things for our overall longevity and health and wellness and those people are going to be brought to the limelight and those people are going to be shown and overpower the darkness that That has really run our lives for the last 40 years um, so i'm I am unbelievably optimistic on What's happening from a health and wellness perspective and the tools the micro learning the education that we're going to be provided on how? to live a healthy life And and then given the tools to do that that includes building materials Quality of the air and the water that we drink Um, I mean there's there's just a ton of upgrades that need to happen from governments down first because that's the regulation and the regulatory body But it's going to start with a grassroots movement, which has already happened uh through humans and civilians that Speak up and vote with their dollars that tell people what they want to invest in hopefully like companies like in harmony beamer cloud right with these different technologies, but Hopefully putting wind in my sail to do what I need to do better and uh, and to bring products that are high quality that are really making a difference in the world and i'm just one of Hundreds if not millions of entrepreneurs that want to do the same thing all around the world And I only see that becoming more and more prevalent and more and more available. And by the way at a lower and lower price Um, I would much rather do more volume at a lower price to make my margins work Yeah, absolutely and that's a great um, obviously that's music to any consumer's ears, right? Um, but I also you know, we understand uh, everyone understands The uh life of an entrepreneur and what goes into that and you know paying those bills, right? I think that You know one thing that that i'm seeing across healthcare and wellness businesses A lot of companies, you know have incredible products. Um Some of them, you know struggle to build uh, you know scalable systems around Growth and education and you know customer acquisition from your perspective.

How important Is that infrastructure piece and especially in today's market where it's more convoluted look, I It's interesting. I remember when we were manufacturing these in mexico crossing them over the border ourselves accessorizing boxes through um through parts express a wholesale distributor of amplifiers cables and connectors Very similar to amazon but wholesale pricing Um, and I was boxing these myself and shipping them off to our customers and five a month Was was a big month and we would celebrate, you know, 25 30 thousand dollars in revenue Now i'm doing that every day And it's fully automated and um, i've got a 15 person team that helps me get the message out And and to talk about what we're doing. We're posting twice a day on five platforms And we do that through scheduling software at high level, right? Like again, we just have tools available to us today that we didn't have five years ago And and and or two years ago and ai is absolutely helping us with content creation.

It's absolutely helping us with Look, I got an ai bot on my website Here's the thing that I think is really important another thing that we do differently that other people don't do and i've got about Five minutes before I gotta wrap up. Yep. Yep anytime We use a digital asset an ai or an agent they introduce themselves as digital craig So we created this persona of digital craig that if you go on my home page right now in the bottom right corner You'll see a cartoon image of me and you click on it says.

Hey, i'm digital craig craig's digital assistant How can I help here's some of the things that I can do? You're talking to an ai bot That's been trained on all my podcasts On all of our science and research data on all of my literary reviews and published writings On all the science and research and vibroacoustic therapy 1400 studies Hopefully he gets the right answer. He doesn't always and we monitor that pretty closely um, so I think it's really important that I tell people When you're talking to human craig and when you're talking to digital craig And and a lot of people aren't doing that and a lot of people have absolutely no idea that some of the conversations are that Good that they're actually talking on the phone with ai not real person Remark, yeah, no, that really is remarkable. Um that you can feed digital craig Everything that you've ever done you know from a content perspective and it just kind of um is able to uh absorb it and and then regurgitate, uh, what yeah So you asked me before what what one of the biggest challenges is And and this is not an egotistical thing that i'm saying but the biggest challenge has been duplicating myself in the business Right i've been living this for 10 years I've put tens of thousands of people on our technology whether it's at trade shows or events or paid sessions as a certified vibroacoustic therapy practitioner I've worked with all sorts of different diseases.

I've worked with medical clinics. I've worked with large medical institutions um My experience is and that knowledge it's in my head It's really challenging for me to hire a salesperson or staff or somebody that can come on board and when they do Can you listen to 200 podcasts that i've recorded? Yeah, I can and uh over the last Two years i've had an entire team dedicated to training ai and agents and leveraging ai One of the first things that we did was we transcript all my podcasts and loaded them into a into a knowledge base We transcript my literary review two of them and we Uploaded it my 48 page review that my scientific advisory did of my website saying what we can and can't say based on fda language And claims we dumped out of it So we now have agents that yeah on paper. They have that book smart And and now they're actually starting to develop that street smart that I have as well And and it's it's beautiful to watch it's not there yet And we still keep close tabs dude, I had an ai agent that we released into our um into our comment, uh and dms on instagram And before I know it it was having a conversation giving away free product for a collaboration with a with an influencer That's 750 000 followers that wanted to do an open box video and he was like, yeah, what's your address? We love open box videos.

We'll send it to you tomorrow. Don't worry about and i'm like No, we don't do that. No, you can't do that.

No Right, so like ai goes off the rails quite often it's it's it's not it's not there yet, right, right. Um, No, I I and I'll I'll respect your time craig. I really appreciate you taking the time today.

This was a great conversation Uh, truly i'd love to come back and do it again if you'll have me. Yes No, absolutely. I'd love to do part two because again, we could talk about some of these things for a long time