So many people are walking around so dysregulated that when they're asked to sit down to meditate, they have a challenge with that. And that's where InHarmony products come in. That's where our music meditations come in.



And the way that I got mindfulness to be a part of my day-to-day schedule is to actually look forward to it, to actually get the benefit of it, to actually turn the mind off, to say goodbye to the distracted mind, to say hello to a relaxed existence, as we say at InHarmony. But the sound and vibration that is delivered to your body while you're sitting on an InHarmony meditation cushion or laying on the InHarmony sound lounge, it distracts the mind and it guides the brain into that slower brainwave state. Welcome to the Rewire podcast.



We're your hosts, Kate Ross and Lindsay Mitchell. Join us to learn how rewiring your brain can help you heal your body, reach new heights of success, and unlock your infinite potential. We'll have inspiring conversations with entrepreneurs and thought leaders in the wellness and personal development communities, all rooted in the latest neuroscience.



By pressing play, you've already started the process of rewiring your brain. Let's dive in. Okay, y'all, it's that time of year.



VitalSide is having a sale on our most comprehensive and most sought after program, Rewire. Rewire has been around since 2018, helping people with chronic illness and chronic symptoms of brain fog, fatigue, pain, dizziness, food sensitivities, and any symptom related to your mysterious illness or chronic diagnosis. Rewire is on sale for 20% off starting tomorrow.



Our sale starts Wednesday, May 22nd at 9am and goes until Memorial Day in the US, which is Monday, May 27th at 11.59pm. And this is all in central time. So, if you are someone who has been wanting to start the process of brain retraining, but you don't know how, you don't know what to do to get started, in Rewire, we provide you with structured daily tools to learn the education and specific protocols that include somatic practices, mental exercises, and visualization techniques to start communicating safety to your body, replacing the message of threat that has been there since dealing with your chronic illness. So, tomorrow, head to Rewire at 9am central time and use the discount code MEMORIAL20, and for the next five days, you can get Rewire for over $75 off your first year subscription to Rewire, and you can cancel any time.



Start brain retraining today inside VitalSide. In today's world, finding time to be mindful can seem like a virtually impossible task. Merely everything seems more important than sitting there and doing nothing.



But we know the toll that the stress of everyday living can have on everything from our bodies, to our mental health, to our relationships, our creativity, and so much more. Today's guest, Craig Goldberg, joins us to share his journey and how he, too, used to struggle with any kind of mindfulness practice, such as meditation, and how he discovered a specific tool and new ways to practice mindfulness each day. Craig is known as the relaxation expert, who has built an amazing and innovative technology that has helped thousands of people overcome stress and achieve a deeper sense of inner calmness.



He is a vibro-acoustic therapy practitioner, and his work is backed by over 40 years of research showing the many benefits of this type of therapy. He is also a patented inventor, constantly exploring new ways to use sound and vibration to help people reduce stress and anxiety, heal, and transform their lives for the better. In our conversation with Craig today, we unpack more on the science of mindfulness.



What exactly is happening in the mind and body when we practice mindfulness? What does the science say, and why is it so powerful? Join us for this deep dive into vibro-acoustic technology and the science behind its incredible power to relieve stress and anxiety while guiding you effortlessly into flow states to help you live a more peaceful and enjoyable life. I think that's something we can all agree we want a little bit more of. And to quote Craig, say goodbye to a distracted mind and say hello to a focused mind.



So with that, let's dive in. So Craig, we are really happy to have you here on the podcast. Talk to us a little bit more about your personal journey and any pivotal moments that led you to really doing the work that you're doing today.



I appreciate that. First of all, thank you so much for having me here. I'm grateful for the opportunity to share my story, talk a little bit about In Harmony, and hopefully provide a ton of value to everybody who's listening.



I'm a human being, I think, first and foremost. I hope this isn't going too deep, but just knowing the little bit that I know about you and your audience, I don't think anybody gets out of this life without trauma. I have a four-year-old daughter.



I'm a dad. I'm trying my best not to leave her in a traumatic experience, but she asked me for a cookie before dinner, and I have to say no. And that's a traumatic experience, even in its lightest sense.



So first and foremost, I'm a human being that has a nervous system, and that nervous system gets triggered. And evolutionarily, we haven't really caught up with the triggers that are around us this day and age. So even being a law-abiding citizen, doing all the things that are necessary for us to stay current here in the United States, opening your mail every day, and there's just so many different things that need to get done every day.



There was a storm that blew through here this weekend. I got an entire two days' worth of work to prepare our property for 60- or 70-mile-an-hour winds. That came out of nowhere.



So this regular, normal ebb and flow of life in this beautiful society that we've co-created, I think kind of breeds stress and anxiety just by itself. That's before anything goes wrong. That's before any mishaps or hatred or acts of violence against you.



And there's all sorts of different reasons for that, too. So first and foremost, I'm a human being living life, and that breeds enough stress and anxiety, I think, to necessitate the work that I do by itself. Beyond that, about 12 years ago, my wife got sick.



Doc after doc, nobody could really tell us what was wrong. In the end, it wound up being gluten, one simple ingredient that we removed from our diet. And within 72 hours, all of our symptoms were gone.



This led to a deep dive into really understanding the body, food and nutrition predominantly, because this was obviously gluten. And look, in 2024, as we're recording this, we know an awful lot about gluten, and there are tons of gluten-free products. This was 12 years ago.



The gluten-free section was two columns of the entire supermarket, and it was actually really hard. You had to omit foods that had gluten in it, left very little for us, not very little, but it left less for us to consume versus all the abundance of options that we have today. Over the next six months, my wife got better not eating gluten, and I actually got worse.



It's really interesting and very odd. What we figured out is it took about nine months for my body to go through a detox process. It was no longer distracted by the inflammatory response that the gluten was creating, that I was just having heavy detox symptoms, low-grade fever, stuffy nose, runny nose, fever, cough, that sort of thing, as my body was just detoxing and offloading all of this inflammatory response from the gluten.



It led from there to a deep dive into toxic load and understanding just how toxic the foods we consume are, not just that, but what we put in our mouth, what we put on our skin, and what we allow to be kept in the air around us. My wife and I went on a journey to help teach. We were learning more and more about this toxic load.



We were learning more and more about the environmental stresses that are put on our physical body, which, by the way, is also neurological. There's so many ties to what I've been through that I know many people have gone through the same thing that I did over the last 12 years and longer and have gotten to the same place that I have, which is we live in a toxic world, and we need to do whatever we can to limit that toxic exposure so that we don't overburden our detox pathways and overburden our body's natural ability to keep itself healthy and in tip-top shape. At the root of all of that, in my opinion, is our nervous system and our stress response.



If you're in a sympathetic nervous system response, your body is in fight or flight. It doesn't matter what the stress is. The body only has one response to stress, and that is that sympathetic nervous system response and the cascade of things that happen behind it, whether it's spiritual, monetary, relational, nutritional, physical, mental, emotional.



It doesn't matter what kind of stress. The body only has one response, and that is to kick up cortisol and adrenaline to drop you into a sympathetic nervous system response and go into survival mode. It's been a really interesting journey.



My wife and I were traveling the country, teaching, training, and educating on the efficacy of essential oils, predominantly to replace perfumes and colognes and that sort of thing, but also to use the medicinal benefits of them. I was gravitating towards—we'd go to a yoga retreat to speak, and I would gravitate towards the sound therapists. I would gravitate towards the sound healers, the sound baths.



I didn't know what it was about the experience, but I would lay down in front of a gong, bell, didgeridoo, whatever. I'd wake up 45 minutes to an hour and a half later, and I felt fantastic. I felt like somebody had wrung out my body and just left me in a relaxed puddle of awesomeness, and I wanted that on tap.



Then I met my now business partner, Dominic, and we began working on InHarmony Interactive. Along the journey, we've really been studying the science of sound and frequency and its impact on our physiology, our neurology, our anatomy, and of course, our mental and emotional well-being as well. Wow, Craig.



That's such a powerful synopsis of those digital moments. Yeah, I'm sure there's a lot in each of those chapters, right? Especially it's always easier in hindsight to reflect on the bigger picture of things versus when we're going through it. But yeah, just how powerful for you and your wife to have this response to gluten and then for you all to go through this experience together of removing gluten from your diet and lifestyle and just all the, it sounds like, pieces that unfolded as a result of those steps that you were taking.



Yeah, I'm excited for us to get into the power of the sound and the frequency and the vibration here in a few minutes. I'm curious, I know so much of what you do is anchored in mindfulness and much of our conversation today is centered around that core theme and topic. I'm curious, well, one, I would just love to dig a little bit deeper into the role that that played in your personal healing journey and the journey that you were just sharing.



But I'm also curious, I'd love for you to define mindfulness in your own words, because I think over the last, especially five years or so, that term has become more popular, more mainstream in some places and spaces, almost even trendy to be talking about mindfulness. So in your mind, in your experience, what do we really mean when we say that word mindfulness? Such a great question and I love this answer too. So mindfulness for me is being mindful, right? I mean, it's an awareness.



I go to Burning Man every year, I've gone for 12 years, it was part of our awakening process and there's something called MOOC, matter out of place. There's no garbage, it's just matter that's out of place. So get it back to where it was supposed to go.



If it's garbage, put it in the trash, but if it's on the ground, it's matter out of place. As soon as I went to my first burn and I came home, I became exceptionally aware of, some would say mindful, of the path that I leave behind me. How often do I really push in chairs that I sit in? How often do I fluff the couch and put the pillows back the way that I had them? How often do I fold the blanket and put it back where I found it? And the reality was back then, not very often.



How aware was I of the volume of my voice and how disturbing I may or may not be to somebody next to me? So mindfulness for me is a very simple and blanket kind of concept of becoming mindful. Now, it's become ubiquitous with meditation and mindful meditation and this mindfulness of what's really about going within and going inside. The most important relationship that we all have on this planet, I'm married 15 years, I have a daughter, I have a beautiful wife, I have an incredible family.



The most important relationship for me is the relationship I have with myself. And InHarmony products allow you to cut the noise from the outside and go inward. Not very different from those sound baths that I was going to before.



I wasn't engaged in conversation with anybody. I wasn't talking to the person, the angel that was playing this incredible and beautiful frequency music. I was engaged in a conversation with myself, my own thoughts, my own inner being.



And bringing that awareness, becoming mindful of my inner being and the conversation happening inside me, which by the way happens 60,000, some say 40,000, some say 90,000, but called 60,000 thoughts we have every single day with 90 or 95% of them repeating from the day before and the day before that and the day before that. We really need to tend to that inner monologue and that relationship that we have with ourselves. So yes, the word mindfulness for me is a general broad conversation or word to just talk about awareness and being mindful of your surroundings and the impact you're having on those surroundings.



But more importantly, it's becoming mindful of the relationship that you have with yourself and the way that you're showing up every day and the talk, that self-talk that you're giving to yourself, which by the way, often is called negative self-talk. But that self-talk that you're coaching yourself on, yeah, you can do this. Yeah, you got this.



Yeah, we're going to be all right. And leaning towards the positive, I think is something that we really need to tend to. Yeah, that's mindfulness for me.



It's such a funny thing because well, first of all, I've been going to Burning Man since 2013. And you can have those experiences where you're so like, when I think of what your description of mindfulness is, I think of immersion and connection to your environment, to your situation, to yourself. And it's kind of this awareness around that, this like real consciousness around that.



And it's kind of easier in experiences like Burning Man when you show up, you have to bring the food that you're meant to eat for seven days. You have to bring the clothes and really interact with your environment and the people there because it is a survival place. And, you know, I think of two last year, I lived on the road with my husband for a year in an airstream.



And it's like another experience where you're fully immersed. That creates full mindfulness. So I think one of the having those experiences is incredible to plug in and really tangibly feel that connection to your life.



And I think of that, like I think of a time last year where I was talking to a buddy who we're talking about living on the road and whatnot. And he was like, yeah, you know, I started like taking five minutes a day and, you know, sitting in my hammock and just doing nothing. He's like, I feel really good when I do it, but I never do it.



You know, I don't think of doing it. But when you have an experience where you're like traveling or you're on the road or you're at Burning Man, it's like so easy to connect with. But, you know, I'm curious to hear from your perspective and even in your own journey, how did you make mindfulness a day to day activity that I'm guessing became a habit and plugged in to your life in that way? Well, we built an entire brand around it, right? Like when you're living full time in a motorhome or on the road, it's really easy for you to go outside because everything is outside.



Here I sit in a home in Las Vegas on a half acre. My RVs are actually parked out front. I still have the RV we traveled the country and we just picked up a new one.



You spend so much more time outside when you live in an RV than you do when I'm home. Now I could go and sit out back anytime or I could go out front, which I do from time to time to take walks and to get outside, but you have to make an effort to do it. Otherwise, it's really easy to sit inside all day.



It's really easy to not get your feet on the ground outside unless you're intentional about it. And I think that's also part of to your question, like how do you make that a day to day? I think for a lot of people, meditation is an intimidating word when in reality, it's one of the easiest things to do. I think there's a lot of pressure put on people that are unfortunately completely dysregulated to a point where sitting down to meditate, it becomes a challenge.



So I'm not discounting this for anybody. I am that person. We've been doing this seven and a half years in Harmony Interactive and its predecessor company.



And if eight years ago, you were like, Craig, look, you really need to relax. I think it's time for you to just go outside and sit under a tree and just meditate, man. You need to meditate.



I would have laughed at you. I would have been like, are you out of your mind? I will just sit out there and think about all the things I'm not doing and think about all the things I should be doing and I could be doing. And I'm not going to sit out there and meditate.



The reality is I know so much more now about what's happening in the brain when you do meditate. Look, meditation and sleep, and this is an important, I think a really important factor. Meditation and sleep are nothing more than a personal and conscious perception of a slower brainwave state.



Let that sink in. People are like, can I help with sleep? There's real no difference between sleep and meditation. It's just a longer meditation.



And we do that every night without any problems. Plenty of people have problems sleeping, in general. When your eyes are open and you're processing the world around you, you're experiencing predominantly a beta brainwave.



Not all of your brain is firing at the same time, but the synapses are firing at a speed that is equivalent to a beta brainwave, which is between 12 to 14 Hertz up to about 40 Hertz. The target meditative brainwave state is alpha or theta, which is just below that. Alpha being 12 to 14 Hertz down to about eight, theta being eight Hertz down to about four.



And the reality is, all we want to do in a meditative experience is get the brain out of beta into alpha, into theta, and maybe even down into delta. And during sleep, you want to spend a good amount of time in theta and delta. But the reality is, so many of us are so misregulated or dysregulated that we can't get out of the beta brainwave.



We can't get out. The brain literally does not know how, or worse, and I can't scan a good amount of brains, or worse, we're stuck in a delta brainwave state while our eyes are open and we're walking around. You're supposed to be in a beta, predominantly a beta brainwave when your eyes are open and you're processing the world around you.



However, so many of us are so exhausted, so overtired, so overstimulated with chocolate, caffeine, sugar, that the brain only knows to do one thing, and that is to bring itself down into a delta brainwave even though your eyes are open, you're processing the world around you, and you're supposed to be in a beta brainwave. But we are so overstimulated. It's like, if you don't have that morning cup of coffee, you just want to crawl back into bed, you probably need to crawl back into bed.



You're probably not getting enough sleep. Four or six hours a night is not enough sleep. You need eight hours.



Oh, I'm good on four. It's like, you're not. So I know there's a lot there to unpack also, but the reality is, so many people are walking around so dysregulated that when they're asked to sit down to meditate, they have a challenge with that.



And that's where InHarmony products come in. That's where our music meditations come in. And to go back to your question, which I'm answering in a very long way, but to go back to that question, the way that I got mindfulness to be a part of my day-to-day schedule is to actually look forward to it, to actually get the benefit of it, to actually turn the mind off, to say goodbye to the distracted mind, to say hello to a relaxed existence as we say at InHarmony.



But the reality is, the sound and vibration that is delivered to your body while you're sitting on an InHarmony meditation cushion or laying on the InHarmony Sound Lounge, it distracts the mind and it guides the brain into that slower brainwave state, allowing you to reach the meditative state. Let's take this one other way and I'll wrap up with this. If we were going to sit down and you were going to teach me how to meditate, how do you know if you're doing it right? How do you know if I'm doing it right? I'm just sitting there quiet with my eyes closed, breathing.



How do you know that I'm actually reaching a meditative state? We can use a product like Muse. We can use an EEG to see. But short of that, from the outside looking in, I look exactly the same as somebody who's sitting there thinking the entire time, this is bullshit.



It's not working. This is so silly. I can't.



I'm just going to sit here while Lindsay teaches me how to meditate so that I can just show her that I'm trying. And the reality is, I'm just sitting here thinking about it, right? The mind just keeps going and going and going. Sound and vibration, a guided meditation, a mindfulness meditation, staring at a candle, using a mantra.



These are all tools that we can use to help the mind reach those deeper meditative states. And then we can train it to go into those deeper meditative states by establishing those neural pathways. And that's what you do with our InHarmony technology.



And then from there, you no longer need the technology. People still use it, but you no longer need it. In that same way.



I like that description. And it is such... I love talking about brainwaves because that's something that I talk a lot about in Vital Sight too, is just achieving these different kind of brainwave states through different things that you do. And sound is such a big part of that.



And it's an easier one, right? It's like a more passive neuroplastic tool to be able to pop on some big old headphones and be able to kind of tap into a different brainwave after some time. And I like how you said or insinuated that this is a tool to get your brain used to this state because our brains are neuroplastic. And so you making mindfulness a habit by popping on your headphones, listening and connecting with that sound is a way that you're actually training your brain and your body to access this different brainwave length and then be able to get used to that.



So your brain says, ah, this is safe. This is something I can physiologically benefit from doing. And so you can get excited about doing it again and again.



It sounds like that's kind of how you've created that habit in your life. We are conditioning our mind, body, and nervous system to be okay with quiet, to be okay with silence, and to be okay with ourselves. So then if you're ever forced to do it, one of my favorite sayings is this too shall pass.



We go through so many stressful situations and it's like it's usually not that stressful. It's usually just our minds making it a stressful reaction to something that it's going to be over in a couple moments. This too shall pass.



I drove home yesterday, Saturday from Salt Lake City in one of the biggest storms I've ever driven in. 60, 70 mile an hour winds. There were all sorts of things blowing across the road.



Trees were coming. It was almost apocalyptic. And it was like the whole time I was thinking like, I'm in my truck.



It weighs 7,000 pounds. I'm okay. I'm not going anywhere.



I'm not being blown all over the road. Like this too shall pass. I'll be home before I know it.



Whereas it could have been a stressful situation for somebody else that they had to pull over and maybe not do the drive and maybe think about on the side how late they were going to be or whatever it might be. So I think there are a lot of different scenarios that we're presented with every single day that all we need to do is take a deep breath and say this too shall pass and we're going to get through it and we're going to be all right. And for me, mindfulness, meditation is the conditioning of that muscle to your point.



It is establishing the neuroplasticity using sound and vibration which guides the brain into that deeper meditative state. And now you have that as a crux. So when I'm, I use this example a lot, when I'm sitting online at the grocery store and the person in front of me has 50 items and I just have two and I just want to check out, I could just sit back, relax and be like this too shall pass, take a deep breath, maybe put on a music meditation in my ears or maybe just think about my last meditative experience, take a couple deep breaths and before I know it, time stops and sprints forward and they're done and it's time for me to move on and go next.



So I think there's a lot of use cases for it but to your point you are conditioning the mind to reach these deeper meditative states and to do so easily and without so much effort as eight years ago, me sitting down trying to meditate and being unsuccessful for whatever reason. Yeah and what you're depicting there is a reaction to your experience and I think it's an interesting thing. It's like that's all we do all the time, every single second of every day, we have a reaction to an experience and so when you see or meet someone who has had almost the same exact experience as you and a different reaction to it, it's an interesting perspective because I think a lot of times we through conditioning, through modeling believe that we're a product of our experiences and so life happens to us and then we respond and we react and it is kind of this one trajectory that we take but what you're describing here is like, I think of it like riding a wave, like a surfer like riding a wave and it's just like we ride each wave like one after the other, they just come, gotta hop on the board, gotta ride that wave of reaction and of responsiveness but what you're describing is like but we've got this whole ocean and if you're just thinking about the wave, you're not thinking about the ocean of possibility of like okay, I'm driving in the car, in my car, in this truck through this horrible storm but I'm gonna like turn up the song that's you know, gets me into that meditative state or the sound or you know, I'm gonna think about my connection to my meditative state or whatever it is that brought you into that moment, it's like there's so many possibilities for you out there, there's not just one way.



It's infinite, it's infinite, right? Infinite. We are co-creating this world around us instantaneously and together, right? And when I'm driving down that road, which by the way, I don't recommend listening to music meditations while you're driving, that's the one place I don't recommend so I was just listening to music and actually at some point, most of the drive, there was no music on at all. I wasn't talking to anybody.



I make this drive from Salt Lake City to Vegas and Vegas to San Diego quite often, I love the open road, I love driving and usually I'm on the phone or listening to a podcast and this time, I was actually really focused on feeling the wind, hearing it, being conscious of what's happening around me, hands at 10 and two, focused on the road, it was pretty intense. I actually had to stop halfway and nap which I usually make the drive straight through on a good night's sleep and I actually had to stop, it was exhausting for me. But to your point, we are constantly reacting to the world around us and that's almost like, it's almost the equivalent of a lack mindset versus an abundant mindset of creating the world around us that we want versus reacting to it and we ebb and flow in both scenarios but the reality is you're much better served to create the world around you than you are to react to it, to take responsibility for what's happening versus take a victim role and that is a decision and that decision does take a certain amount of confidence to overcome that self-talk that's happening inside your own head which goes back to, by the way, the relationship that we need to cater to and tend to with ourselves on a regular basis, to have and establish that confidence and to give yourself the ability to push through that this too shall pass, that you've got this and that tomorrow is going to be a brighter day or this afternoon is going to be a brighter day or 10 minutes from now will be better than it is now, whatever it might be because it always is.



Yeah. And mindfulness is like that space between. It's like you can exist in this realm of indecision or not knowing or feeling that sense of out of control but I am here now and I'm with it and I'm doing it.



Yeah. And you got this, right? I think most of the time we doubt ourselves and that's just the negative self-talk. It's just the ego trying to keep you alive and create fear and that's a pretty big problem.



A guy by the name of Viktor Frankl wrote an incredible book, Man's Search for Meaning, and he was in Auschwitz, I believe, during World War II and he survived and his memoir survived and he's got a great quote and I'll butcher a little bit but it's something along the lines of between a stimuli and our reaction, there is a space to your point where you're holding your hands up like in between and it's in this space that we get to decide how we're going to react to that stimuli. How we're going to react to that stimuli changes with time. 10 seconds, 10 minutes, 10 days, 10 weeks, 10 months, 10 years.



And the reaction 10 seconds is going to be vastly different from the reaction 10 years down the road. And if you can get yourself in 10 seconds to the reaction in 10 years, generally speaking, we're better served. So for me, a lot of the work that I do is to think about things on a longer scale, to think about how am I really going to feel about this in 10 years? Am I going to care? Probably not.



And that's given me a lot of strength when life throws you curveballs, which by the way, everybody's getting thrown curveballs every single day, whatever that might be. And it's really given me a much longer outlook. And the further out I go, the easier things become both to manifest and for me to be at peace with what's happening day to day.



Right. Yeah. Yeah.



It's a process and it's a practice and no one ever does it wrong. It's like you start with where you are and you start with the struggle and with the not being able to turn off the monkey mind and focusing on all of the stuff that you have to do today. And I think that's often where we get caught up is that piece of I'm struggling to create this practice.



And that brings me to something else I wanted to talk with you about, Craig, is like, I have met many people who will go into a sound bath or will listen to a certain hurts and be uncomfortable with it. And it's almost like it kind of reminds me of your story at the beginning. It's like your wife getting off of gluten and she was great.



She was fine. And all of her symptoms went away and then you went off gluten and it was like this nine month process of detox. And so I'm curious to get your perspective on that person who like goes into the sound bath or maybe starts listening to your what you have to offer, like your tools and doesn't get that immediate relief and their brains and their bodies may even have a different visceral reaction that could be considered negative or uncomfortable or maybe just increasing vigilance, which often comes with mindfulness practices too.



So what's going on there and how can we kind of move through that? Yeah. So look, I don't, I don't believe there are any bad frequencies. I mean, there's like the brown note.



If you start to look into like some of like the military and how they're using frequency, the brown note, if you're not familiar, it's fun Google, but it basically makes you have to go to the bathroom almost instantaneously. Again, arguably a bad frequency if it's used in a bad way, but what if you're constipated and not feeling well right now, all of a sudden it's a good frequency. So perspective is everything.



I don't believe there are any bad frequencies. I don't believe there's any bad music. There's music that I don't like that you might resonate with.



Heavy metal comes to mind, not really my cup of tea, drum and bass, not really my cup of tea, but people love it. Those people love it. It resonates with them.



Sound frequency when it comes to sound therapy is very similar. There are things that are going to resonate with you and the things that aren't, and that's going to change over time continuously. We're never the same, just like a river never flows exactly the same.



It's the same in life and it's the same when it comes to sound and frequency. A lot of folks, our nervous systems are so dysregulated. They are so far out of whack.



They are so misfiring every single day that we feel a lot of uncomfortability with what others might find comfort in, especially somebody that's further along in a mindfulness practice or further along in sound therapy and that type of thing. So I think as a practitioner, I work very hard to meet people where they are, find out and identify where you are on your journey, and meet you where you are. Because I think as a therapist in any way, shape or form, we need to do that.



You can't just take somebody through a cookie cutter experience and expect them to gain the most amount of benefit. Everybody's different. We're all unique.



You got to figure out where somebody is on their journey and meet them there and then start to build from there. A lot of times, folks sit down and what's calming and soothing to me, if your nervous system is so dysregulated and you're so far out of whack, that it's going to feel really uncomfortable and something that you're not going to want to do. And then others just fall asleep right away because their body just is exhausted and they just need sleep.



And they wake up like me 45 minutes later, like, what's going on? Oh, this is amazing. Oh, that was great. I don't know what happened, but that was awesome.



So you really got to work to figure out where people are at and meet them there. And yeah, for some, listening to sound and frequency, it doesn't resonate. Certain frequencies won't resonate.



It's one of the reasons why we have over a hundred, almost 150 music meditations in our app. There's a ton of different music in there. Can't go wrong with any of them.



None of them are designed to hurt or harm, but you're going to resonate with a particular music meditation over another because of where you are, your preference in music. Some people don't like percussion. Other people love percussion.



Somebody just put in our private telegram group like, hey, I want more drums. Drums for me isn't soothing and calming. So we just haven't made a lot of it.



But other people are like, I love the drums. Okay, we'll create more music meditations with percussion in it. That's great.



We'll do. So I think everybody's different. I don't think there's any wrong answer to it.



I think we need to push through those experiences that lead to uncomfortability. I think we need to push through and punch through those experiences with gusto and focus so that we can break through to the next plateau. And there's always another plateau.



There's always a glass ceiling. I can't even tell you how many times I think I've reached the pinnacle of something. And then somebody comes along and they're like, oh, you're still doing that? No, there's another level here.



Let me break that open for you. And you're like, there's another level. There's always another level always.



And it always can get better. So I like that description. And it comes back to what you said before, this too shall pass.



And it's kind of this idea that on one hand, you can give yourself permission to know that you're constantly evolving and changing. So you're not the same person you were 10 years ago, let alone yesterday. And so maybe your likes and your needs and desires have changed.



On the other hand, recognizing that this is almost like with sound in particular, it sounds like it's an opportunity to incrementally train with sounds to give yourself that opportunity of like being uncomfortable for a time being just like you would be driving through a horrendous storm. And then allow like, almost kind of moving through it. And then at the end of that, it's like, okay, is that something that, you know, could be beneficial for me in a way? Do I feel like it could be? Or is it something where I'm like, now I'm going to try a little bit of a different maybe a different sound works better.



But I think it's like giving yourself that permission to explore because oftentimes, we just shut down the discomfort, but so much of life is discomfort, being uncomfortable. So what if we changed our response to that a little bit? Like what could come of that? Are you familiar with a concept called hormesis? What is it? Hormesis. No, tell me.



Tell me what that is. So hormesis, the non-dictionary definition is what doesn't kill you makes you stronger. You're familiar with that, right? And you're familiar, even as I do further define it, when you go to the gym, and you're curling, and you're working out your bicep, you're actually tearing the muscle apart and allowing it to rebuild, and it rebuilds stronger, right? That fatigue that you're going for that maximum fatigue is to fatigue the muscle, it tears apart, and then it rebuilds stronger.



You familiar with the biodome? Those biodomes that they had outside of Tucson, Arizona. We're on like our third version of the biodome. I should probably look this up, but I know they're not on their first version.



The first version failed, and it failed miserably because the trees wouldn't grow because there was no wind. They were in a dome, and there was no wind. And the trees didn't grow because there was nothing to push against the bark to give them strength, stability, and to grow up tall.



As soon as they added wind, trees started to grow, and the biodome and the ecosystem began to flourish. We need stress. We need to push through these difficult situations in order for ourselves to thrive.



And on a long enough timeline, regardless of the traumatic experience, as long as that traumatic experience has ended, you will eventually come to some means to an end where you feel grateful in reflecting on what had happened to you because it made you the person that you are today. And I know that's really challenging, and there are certainly some extreme cases. But generally speaking, even those that were tortured and raped, and it led to some amount of beauty.



I don't wish that upon anybody, but it led to some beautiful existence where you get to teach others, where you get to save others, where you get to rescue, where you get to whatever it might be. Again, I don't wish trauma on anyone. I just don't believe any of us get out of life without traumatic experiences in general.



A lot of people call these meat suits. I call these suffer suits. Suffering is a choice.



We get to decide how long we get to suffer. It doesn't mean we don't feel pain. It doesn't mean we don't feel the difficulty of the situation.



But to suffer from that situation as a foregone conclusion or a prolonged experience, that is completely a choice as to when you get to identify the strength that you got from that experience and push forward. Because quite literally, what does not kill you always makes you stronger. And hormesis is this theory.



Look, sound and frequency is no different, okay? When you lay down on the sound lounge and we shake every single cell in your body, your body and your nervous system has a reaction. It stimulates fight or flight in the short term. This is really important to note, okay? Shaking every cell in your body, all the counter receptors in your skin sending the same signals to the brain as your auditory nerves are sending to the brain at the same time.



It's not normal. The first time you do it, it's going to feel foreign. And it's the chemical cascades that stabilize that allow your body to reach that parasympathetic nervous system response so quickly and so efficiently.



The second time you do it, you're going to have less of a reaction. You're going to drop faster into that parasympathetic. The third time you do it, even faster, even faster, even faster.



That doesn't mean your first experience on our technology is not fun. It's amazing. It feels incredible.



It is a very mild trauma that we're inducing on the body, but it's the reaction to that trauma that actually creates the chemical cascades associated with a parasympathetic nervous system response. So of all of the biohacking modalities that are out there, most of them are pretty uncomfortable. Laying in an infrared bed, you're sweating, it's hot, getting in a sauna, getting in a cold plunge.



These are not comfortable things. Now, sound and vibration is pleasurable from beginning to end. However, at a cellular level, we are absolutely stressing your body.



And it's that concept of hormesis that brings in the benefit, that unlocks the next level, that helps you to push through whatever it is that you're dealing with and whatever intention you set for that session to help guide you through it. Yeah, that's a really great description, Craig. Thank you.



And it also reminds us that stress does not equal bad. Don't stay away from stress. There's a difference between... No, it's not possible.



I don't think that's possible. People try. People then move out into the middle of nowhere, create a bubble, and then something gets in their bubble.



And they're like, wait, I built this bubble to avoid... No, no. Avoidance isn't the cure, right? It's a bit of delusion. So what we do, like what you're describing, sounds very similar to the experience your daughter had earlier of she was told that she couldn't eat the cookie.



And the idea is the way that you probably said that to her was in a loving, firm way. And that's still trauma. And this is happening to your four-year-old daughter.



This is happening to us all the time. But the thing is, if we can train ourselves to experience traumas, tiny, minuscule traumas in this way where we're dynamically moving through them using mindfulness, using nervous system regulation, then we set ourselves up for success during the storms, during the big thunderstorms or the death in our family, the sickness, all of these bigger T traumas that impact us. But creating scenarios where we can effectively move through the little T traumas is such an important piece of that point you made of the choosing of, do I suffer or do I not suffer? Touching on the Buddhist philosophies.



But it's such an important piece. And if we can do it proactively, that changes everything, right? It changes everything. Look, little T, big T, granted, how do I say no to my daughter? No, sweetheart, we're going to have dinner in a couple of minutes.



You can have a cookie after dinner. On the floor crying hysterically, right? And it's not her fault. She doesn't know this emotion that just came over her.



She's four years old. She doesn't know that hearing no, it's the end of the world. She has no concept of time whatsoever.



Later doesn't mean anything to her. It's only now. It's like that study that they did where it was like, you can have one marshmallow now, or if you wait 10 minutes, I'll give you two marshmallows.



And they're like, eat. So to your point, and I think this is a really important one, we can condition our body to handle these traumatic experiences more efficiently. It doesn't mean the sympathetic nervous system response goes away.



And it doesn't mean you're walking around blissed out. I've been on a sound lounge for seven and a half years. I get stress.



I get anxiety all the time. Now, I move through it a lot differently than I did eight years ago. It has much less of an impact.



It's way less debilitating. And it's something that I can handle day in and day out. And by the way, it lasts for moments, not days.



And that's the important part. I was sitting with somebody at a meeting. I'm a member of EO, Entrepreneur's Organization, and I was sitting at our moderator's meeting.



And we were just getting ready beforehand. And I was just sharing how stressful my week has been. And I got a lot going on.



We just rolled out five new products here at InHarmony from September to February. It was like a sprint of events, and video shoots, and content creation. And it was a lot for me to deal with.



And there was a lot for me to think about, a lot for me to plan, a lot for me to be a part of. A lot of moments like this, where I need to be on and sharing my energy with other people, teaching, training, speaking, creating content for those talks. One big meeting after another, I feel stress.



I have anxiety about the things that I have to do that are coming up, because there's not enough time for me to do it. There just isn't. And that's the same, I think, for a lot of people.



And I was just kind of sharing, like, I'm pretty stressed out right now. And he was like, but you don't look stressed. I'm always calm and collected with a nice demeanor and a smile.



And part of that is because I'm on my sound lounge almost every day. Part of it is because I have a regular meditative practice. Part of it is because I give myself and respect downtime as much and as important as my uptime.



Part of it is because I spend time with my daughter, and I prioritize that in my schedule. And by the way, that's what's eating into all the other things that I have to do, is prioritizing time for my wife and daughter, which I love to do because it fills my cup. And when my cup is overflowing, I can serve others that much better.



But he was kind of like, you have an entire company built around stress and anxiety. I go, I know, I get it. And I selfishly created and maintain this business so that I have access to the tools that we create every day so that I too can use these tools in my day-to-day existence, just like I share and hope that every single other person will use these tools in their everyday existence.



Yeah, I love it. I mean, we get interested in the things that we saw a need for in ourselves. We want the resource.



And so we do it. And that is such a beautiful thing that you're able to practice that awareness of self and emotions and understand when you are stressed out without letting it consume you. Well, you've nailed it.



It's a practice. It goes back to what we were saying before. We are conditioning the mind.



We're not taking it away. If a maniac were to walk up my cul-de-sac with an Uzi in the air, my sympathetic nervous system will react. I will have a response to that.



If somebody comes and tries to get through my front door, not that it's ever happened, but if somebody were to do that, my nervous system would react to that. And I would immediately go into go mode. And I would immediately have that adrenaline begin to flow through my body, the cortisol begin to flow through my blood.



I would get hyper-focused on the situation. There's a man coming through my front door or some maniac outside. And I would immediately go to, where's my wife? Where's my daughter? What protections do I have to put in place? And my body and my mind and spirit would immediately go into that sympathetic nervous system response.



I would also come down a lot faster. It takes the average human being three to four hours to go from sympathetic to parasympathetic. With my training, I can do that with the use of a music meditation or a sound lounge in a matter of 15 minutes.



Think about how much time. If I get triggered in a sympathetic nervous system response once a day, I just picked up two and a half, three hours of more time in parasympathetic, which is going to extend my life, which is going to help my heart beat longer and stronger for a longer period of time. So there's a lot that goes into longevity, anti-aging, that has to do with stress and anxiety and an important stat, which I think is mind-boggling for me.



And this is really the driver behind what I do and why I do it. In Harmony Interactive is really focused on stress and anxiety and helping people to live a more relaxed life. If you look at the top 10 reasons for all cause mortality, which by the way, is constantly changing.



The last time they officially went through this was in 2020. Since then, COVID. Since then, fentanyl, I hear, has jumped.



Fentanyl has jumped to number one. COVID is obviously moving away somewhere else. CDC rolling out some new guidelines yesterday, right? But it's constantly changing.



But of those top 10 reasons why Americans die of all cause mortality, six of them are rooted in stress and anxiety. Meaning you remove the stress and anxiety, those six reasons go away. Now immediately, another six reasons will move in, but stress and anxiety will not be part of, right, car accidents, I don't know, left-handed people trying to do, living in a righty world, whatever it might be.



But stress and anxiety is such a root issue, a foundational issue in our lives, that the better we get at managing stress and anxiety, the longer, healthier, and more vitality we're going to enjoy through this life. Yeah, well said. Powerful words to end our session on today.



And Craig, this information is so important. I know you talk a lot about it in the resources that you have to offer, and you've got your social media, you've got your website. Tell us, what is the best place listeners today, if they want to find out more information about you, the product, you offer, what would be the best place they could go and learn more about you and your work? Absolutely.



So I'd love to say our website was the most up-to-date resource. It isn't. The reality is Instagram and YouTube shorts are probably the best place for you to go.



I want to offer a free gift to everybody who's listening. And the free gift is our 11-hour extended music meditations that are available for free on our YouTube channel. Just scroll down the InHarmony Interactive homepage, click the subscribe, click the notifications.



You'll start getting an abundance of content that we release for free on YouTube. And more importantly, as you scroll down the homepage of our channel, you will see extended, there's two playlists for extended music meditations. One of them is just chakra balancing frequency experiences that we've got.



There's seven there, one for root all the way up to crown. And then the second is 432 hertz and alpha, delta, even beta brainwave frequency music that we've put out there. It's free.



It is designed for you to stream all day long at work or at home or wherever you may listen to frequency music. Again, the only place I don't recommend to do it is while you're driving, but home, work, school, while you're studying. And again, it's a free resource.



If you like what you hear, take a look at our InHarmony Music Meditations app. It's $8 a month or $80 a year. And the reason we charge for it is we're constantly releasing new music there.



And of course, there's an expense to just maintain the app itself. And then of course, our website, take a look at what we call our relaxation furniture, which is basically, it's furniture that we create that delivers sound and frequency to the body and to every cell in your body. It's an experience from just listening through speakers or headphones, where you feel every ounce of vibration.



There's technology in there called a tactile transducer, a fancy word for half a speaker. It's what translates frequency into vibration, where you can actually feel every every ounce. And I'd love to come back and talk more about the nervous system.



I'd love for Kate to come back and chat. I know she had to run, but very excited to continue this conversation and dive deeper into the nervous system and really how sound and vibration plays an intricate role in giving and providing the experience of relaxation, the perceived experience of relaxation to us in this human experience. Yeah, we'll have to have a part two all about the specifics of the nervous system.



Yeah, wonderful, Craig. Well, thank you for being here today and for sharing your expertise with us. I think this was a great part one to really understanding mindfulness and especially utilizing sound in order to kind of have mindfulness be more available.



So thank you. And listeners, thank you so much for being here today. And we'll see you back here next week for another episode.



And to reboot your nervous system and find relief from chronic symptoms, discover more on Lindsay's Instagram at my vital side.