So he's a technologist and a relaxation expert is on a quest to help humanity achieve a deeper sense of inner calmness through the use of sound and vibration. His work as a certified vibro acoustic therapy practitioner is backed by 40 years of research. He's a patented inventor and is constantly exploring new ways to help people reduce stress, anxiety, improve their health, transform their lives for the better.



So this conversation is going to be about human performance, optimizing your health, self-healing, biohacking, meditation, mindfulness, everything in between, so buckle your seatbelts. We're going to get into it. Welcome back.



Honored to be here. Thank you, Tori. Always, always.



You, uh, you bring the energy, you bring the lightness because this is kind of your, this is your, like, this is your spiel. You're in the mindfulness, health, self healing space. You run a company and have a product called InHarmony, and this is primarily about helping people reduce stress, anxiety through the art of meditation and mindfulness.



Just give me a little bit of background about like, how did you get into this space? Look, it starts with Burning Man. Believe it or not. Really? Yeah.



Well, look, Burning Man, I'm 12 years into it, right? And you should go back and watch part one and part two. It completely changes your life and it changes how you live your life. You see little sparkles and little sprinkles of it in every single thing that you do.



And I was working in the corporate world back in 2012. I was working at a managerial accounting firm, selling and helping businesses to better manage their day-to-day. I'm a 25 year entrepreneur.



I've been in business since I'm 19. And Burning Man really did touch my life. All of a sudden I was wearing a suit and tie every day.



And I was like, I don't want to do this. It doesn't feel right. What else can I do? And you branch off and back into entrepreneurship, which I absolutely love.



And we kind of had our health and wellness emergence. If you will, my, about 10, 11 years ago, my wife got sick. Doc after doc, nobody could tell us what was wrong in the end, it wound up being gluten.



It's one pesky little ingredient. That's in just about everything. We removed that from our diet miraculously in 72 hours, all of her symptoms.



Absolutely remarkable story by itself. That led me to do a deep dive and to understand the immune system and how the body operates. And I love doing research.



It's just one of the things that Dr. Google is an amazing thing. And I love finding a word in an article that I don't know, and then Googling that and then diving into that. And before you know it, you have, you know, 10 browser windows open and you're just diving deep enough and learning.



And I learned about genetically modified organisms. I was horrified. You can have a whole other show on that.



If you haven't already basically eat organic, avoid genetically modified food at all costs. And that led me to get rid of cologne, perfume, deodorant, and really clean up these three main environment. What I put in my mouth, what I put on my skin and what I allow to be kept in the air around me, because that's basically how this vessel interacts with my wife.



And I picked up essential oils. We started traveling the country, teaching, training, and educating on the efficacy of essential oils. And I would go to these yoga retreats and there would be a sound healing there would be a sound therapist or a sound bath, and I didn't know anything about it.



I just knew that I laid down, they hit this ball, I fell asleep. I woke up 45 minutes, an hour and a half later, I felt fantastic. I was ready, aligned, ready to charge the weekend.



I could leave all my woes behind me. And I was like, felt like cleansed, clean. Like now obviously I know a hell of a lot more, but I was enamored with it.



And this went on for a year and a half where we were talking about essential oils and how to live a healthy lifestyle and, and I would go to these sound therapists and these sound healers and, and it just felt absolutely incredible. So me being a technologist and me being somebody who loves good, high quality music, and I love that this is on video, cause y'all be able to see what I got going on, but I bought a gong CD, I went home. I had a 5.1 stereo system at the time.



It's going back seven years ago. And I starfished out in the middle of my living room. I'll never forget it.



It was hilarious. Have you met my wife yet? Not yet. All right.



This is hilarious. All right. So you'll appreciate this anymore.



So I'm starfished out in my living room. Those systems have two front channels, two rear channels, a center channel. And I have my center channel in between my legs, right front, right left, left front rear, right rear left, and I'm just cranking and my wife comes home with grocery, she had two brown grocery bags in either hand and she had to get over me in order to get from the garage to the kitchen and she kind of looked down at me with like a little bit of disgust.



Like as she was like walking over, like, what are you doing? What are you like, what are you doing? Right. And I'm like, I want, I want it on tap. Like I want that feeling that I get when I'm laying in front of a gong, a bowl, a didgeridoo, I want it when I want it.



And it turns out I was using the wrong technology. About six months after that, I get a phone call from my now business partner, Dom, who says, Hey, I got something you need to take a look at. And I was like, all right, I'll come down.



And I had my first sound lounge experience and I was blown away. I've taken off the headphones in the middle. Like you guys need to tell me what you just did.



You guys need to tell me like, what is this all about? What am I experiencing right now? What am I feeling? And that was seven years ago, November, we're coming in on November. And it was seven years ago that I had my first experience. And I bought one on the spot and the, the systems and the process that they needed to build in order to get real good business development and sales and get the word out.



I was like, I'm, I'm your guy. And that was seven years ago. And now I'm one of the co-founders of the company and we've rebranded ourselves and rebirth and innovated, and we have patents and we're really pioneering the vibroacoustic therapy industry, which has been around for 40 plus years, but we've really watched grow all around us.



And your vibe attracts your tribe, right? So like coming in with the energy, like, I don't know another way to do it. It's just who I am. And people that are around me, other people, just like you and Nikki and the whole team that are like, yeah, I can jive with that.



Let's go. Yeah, absolutely. I, okay.



So let's break down some of these terminologies for people who don't know. What is, what is a sound lounge? So sound lounge is a piece of equipment that we actually didn't create or invent. It's the technology has been around for a long time.



There are abandoned patents that you can find in the US PTO. We tried to buy them. Nobody wanted to sell them.



They were like, we don't even care. Just save your money and just go do it. So the in-harmony sound lounge.



And now the most recently the in-harmony sound lounge too, we just rolled out a new product a week and a half ago is a piece of technology that you lay on. Maybe we can flash a picture of it over here or over here and you lay on it. It has inside it for tactile transducers would have been great if I brought one, but I didn't.



So there's that. And it's a fancy word for half of a speaker. It's a magnet that oscillates back and forth.



And that oscillation of that magnet is equal to a frequency. So a 20 Hertz frequency is 20 oscillations per second. And we can then translate and transfer music into physical time.



So as you're laying on the sound lounge and you're laying, listening with the headphones on, you are hearing the same frequencies that you're feeling. Just like laying in front of a sound bowl, you're hearing the same frequencies that you're feeling, but it's amplified. It's even broader and louder, more intense.



And through that intensity, you actually unlock a whole series of physiological and neurological benefits that you wouldn't get just by listening to a sound bowl by itself or a gong by itself. Yeah. I want to talk about what those physiological benefits are, but I first want to preface it by understanding a little bit more about the science of sound and vibration and how that impacts not just our physiology, but our mental clarity are just all aspects of life.



How much time do we have? Let's talk about vibration, because this is such a term. I think people, it gets overused and people don't really understand what they're talking about sometimes, unless it's kind of been broken down. So when we're talking about vibration, everything is vibration, good vibes.



What does that mean? And how does sound play a role in that too? All right. So a few things. First of all, the human body is a big antenna first and foremost, whether you consider yourself an energetic being or not is irrelevant.



Your body is constantly picking up on different frequencies. What is a frequency? A frequency is a waveform. That's it.



That's as it's defined, it can be sound. It can be light. It could be somebody's energy.



Your thoughts have energy. Your vibe has energy. You have energy.



And we have an auric field. That auric field is the amount of energy that we emit as a human being. And there are lots of things that can affect your auric field.



I mean, lots of things. Like the list is just to name a few. First of all, your proximity to other humans and the amount of other humans you're in proximity to will limit your auric field.



For example, I used to live in New York city. There's basically always somebody above you, below you. And next to you, not even on a subway, just walking down the street.



That in that situation, your auric field is pulled in your energy body pulls in closer. And it stretches. It could stretch as much as nine feet out.



One of the reasons why social distancing was actually really detrimental. Our auric field is designed, and this is all based on science and proven. It is designed to interact with one another.



So right now our auric field is just playing with each other somewhere in here, right? There are lots of different things that can affect your auric field, not to mention physical things, but also mental. You all know when you wake up on the wrong side of the bed and you just feel down for whatever reason, you're thinking about grief. You're thinking about a situation.



I mean, there's all sorts of different scenarios you can come up with. Whatever, whatever these things are doing to my ears right now. Your phone.



We're fine, but like, there's lots of different things that impact your energetic field. That's first and foremost. Then you touched on something, which is that everything's vibrate.



Even this beautiful black desk that sits before me is vibrating. You know, it's really difficult to perceive, but if you think back to seventh grade science, protons, neutrons, and electrons, you remember that protons and atoms have neutrons spinning around them, and that's the kind of movement that we're talking about the quantum field that's, you don't have time for that, but like, that's a whole other thing also. But the reality is even though this desk appears solid to me based on my perception, which by the way, my perception of this reality is just through the five senses, touch, sound, taste, smell, and hearing.



That's how my brain, which is sitting in a black hole, interprets and processes the world around me. Who knows what's actually here? Yeah. Because the billions of bits of information we can't possibly process at the same time.



It's like mind boggling when you really start to think of it. So on, on an atomic level, on a subatomic level, everything is vibrant. The floor we're sitting on the chair, we're sitting on everything.



The human body as an antenna, we come into what's called harmonic resonance with the frequencies that we are presented with. That could be somebody else's energy. It could be music we're listening to.



It could be frequency and actual pulse waves of a subwoofer or a transducer. Like what you experience when you're on in harmony tech, it could be 7.8, three Hertz, which is known as the Schumann resonance, which we can definitely get into because until I actually looked into how that's created, I was completely wrong. Um, it could be electricity here in the United States.



Electricity is 120 volts at 60 Hertz at 60 Hertz has a hum. Um, most commonly we hear that on like the condenser in our kitchen refrigerator that you'll hear kick on and your body. Eventually you don't hear it, right? Like it's just always there until somebody mentions it.



You don't hear it, but your body comes into harmonic resonance with that 60 Hertz. 60 Hertz happens to be a great frequency for the human body. And it is something that our mechanoreceptors in our skin pick up on, on a regular basis.



We have a bunch of different ways that we hear frequency. I know we're like, that's why I asked how much time you have, because like, there's just so much to unpack, but as an antenna, we have these things called mechanoreceptors in our skin. So when you feel changes in pressure, like I'm touching my hand right now.



Um, the body doesn't know it's Craig's hand touching. If it wasn't my hand, like if you touched my hand, the body doesn't know that you're touching my hand. The body only recognizes that there's a change in pressure.



My eyes see that your hand is touching my hand. And in a split second before I can even realize my brain goes, Tori's touching my hand. Like, um, all of a sudden I feel a breeze in the back of my neck and I see a plant move and I go, oh, there's a breeze, right? Like, you know, it's a breeze.



How do you know it's a breeze, not a bug or a fly. The brain remembers these patterns and instantaneously to world's most powerful, super vibration is everything. And we're constantly coming in and out of harmonic residence with the frequencies we're presented with.



That brings us in and out of balance that drains our energy and gives us energy depending on that frequency. And depending on what's going on. What our technology does.



And what I was experiencing when I was laying down in front of that sound bath is my body was coming into harmonic resonance with that bell, that chime, that gong, that didgeridoo, whatever that instrument was. Same. When you're laying on our sound, we're playing specific.



We call them music meditations. They're available in our app and they are a sequence of sounds and frequencies that are designed to bring your mind and body into harmonic resonance with itself. Reinforcing the mind body connection.



And of course, bringing you into harmonic residence with the frequencies that you're hearing and feeling at the same time. It's a very unique technology. It is something you really do need to experience.



It's something more and more people are being called to as we speak, which is why I'm so grateful to be in the position that we are in, to be able to evangelize this, to be able to explain it to people, people, you wake up, you feel out of balance. So here are the things that I can appreciate everything I just said, and it's all true and it's validated by science and we can dive deep into what that's all about and I'm happy to. I prefer to hang out on the other side of the coin, which is to be called a relaxation expert, which to me is just odd.



I accept the title and I certainly understand why I've been called that. Americans in general have a hard time relaxing. Absolutely.



So how does this whole thing, when your energy body is off kilter, when you're spinning, not harmoniously, when your energy is off balance, you're using more energy to get through the normal day-to-day tasks that you would go through every day because you're dysregulated, you're dysregulated, your nervous system is dysregulated. What does that mean? People say that all the time, especially in our industry, like, oh, nervous system dysregulation. Okay.



There's three main aspects to your nervous system. Sympathetic, parasympathetic, and neural hormonal. We talk a lot about sympathetic and parasympathetic sympathetic is associated with fight or flight, stress, and anxiety.



There's a series of things that happen when you're in fight or flight, and I want to talk about parasympathetic is calm and relaxed for rest and digest. It's where we're meant to be most of the time. And there are tests you can do specifically with HRV that test how fast and how often, how quickly you move in and out of these different scenarios.



Right now we sit here in this soundproof studio at the wind, there's security everywhere. I think we're pretty safe. The door's locked.



That window's pretty thick. These guys seem all right. Like we're safe, right? But if all of a sudden the fire alarm starts going off and we start seeing mad men running down the hallway with machetes and guns, I don't know if that's really realistic, but if it happened, both of you, which we would trigger a sympathetic nervous system, what happens? Increased blood flow, adrenaline and cortisol begin to flow through the body, the bloodstream, the adrenaline is designed specifically to turn off maintenance tasks and turn on major muscle groups of the body to drive strength and power energy to the major muscle groups of the body.



So we can fight or run the cortisol actually keeps you hyper focused on exactly what's at hand, which guys with machetes running down the hallway as unrealistic as that. In addition, that adrenaline is diverting energy from your immune system, which you don't need because your body needs to save you digestion, reproductive organs and rational thinking because we don't need to be rational right now. Right now we're being pretty rational, I think, but like, we don't need to hold this conversation.



We need to decide what we're going to do with the guys with the machetes. Unrealistic environment. Okay.



Just kind of making a lot of people in the industry. They want to talk about like being saved, you know, run by a chase by a saber tooth tiger. Right.



That's always the, we don't have any of those. But what's more realistic is you're walking down the strip late at night and all of a sudden you find yourself in a hallway or in a walkway by yourself and there's a guy behind you and he's getting closer and he's wearing a mask and his hood's on and your spidey sense starts to go off. That spidey sense is a spike in cortisol and adrenaline and your body's beginning to go into sympathetic nervous system.



Now the guy walks right past you or he walks into a store, he disappears and your body very quickly goes back into parasympathetic common, relaxed, cool, calm, and chill. Ideally. Ideally.



Yeah. Unfortunately, too many Americans are sitting in fight or flight all day. Right.



From the moment they wake up and check their phone about a job that they hate until they get in their car and there's construction and right. Until they're three year old, I have a three and a half year old until she doesn't want to drink her green drink or eat her banana or do whatever. And you want, that's what you want to happen because you're on a tight schedule.



There's all sorts of reasons why we go into fight or flight that aren't necessarily life threatening. Now there's a bunch of reasons we go into fight or flight that, that are life threatening scenarios, but don't elicit a physical response, getting an email that your, that your job is, you know, that your department's closing on Friday and that you're being laid off now it's threatening to your life, but it's not physically threatened. I want to be aware, but I don't need to turn off digestion and my immune system and all of these regulatory practices in order to do that.



That's if everything's normal, unfortunately, and this is to your point, when things get dysregulated, that means they're not being regulated. Our bodies are designed to move in and out of sympathetic and parasympathetic efficiently and regularly. Unfortunately, when you spend too much time in a sympathetic nervous system response, if your immune system is turned off all day, every day over the past three years, find yourself in a little bit of trouble.



I got friends that have been trying to get pregnant for years, have spent thousands, if not hundreds of thousands of dollars on IVF when unfortunately the reality is you're stressed when you're stressed, your body's not thinking about reproduction. So true. So I set out to help people relax and sound and vibration is an incredible way for us to induce a relaxed state without thinking about it.



So meditation is a term that gets thrown around quite a bit. And I love some of your previous guests that you've had to talk about meditation and talk about mindfulness. Technology got us into this mess.



The Apple watches, the AirPods, the right radiation, Bluetooth. So all of this is actually a contributing factor to us not being able to relax to us, not being able to clear our heads. We're not taking enough time in nature.



We're not taking enough time with bare feet, wearing incredible shoes. Thank you. But they are rubber sold and it's disconnecting me from the ground.



Right now I'm in a building with lots of things underneath me. It's hardly ground underneath me, but I take time in the morning. Not only are we antennas, we are also batteries.



Well, I literally saw a TikTok video this week of this guy that was measuring, I guess, frequency of how connected when you have shoes on to the planet, and then he took his shoes off and you literally could see the spike of connectivity. You can absolutely test this. Yeah.



You can test it with a volt meter. You don't need anything more complex than just holding the tip of a volt meter when you're touching the ground and when you're lifted and when you're grounded, just like an electrical wire being grounded, energy flows through you. If you think of the human body as an antenna and a battery, you start to understand exactly how an electricity, we need electricity needs to be grounded for it to flow through.



Otherwise the energy gets stuck in you, all sorts of energy, your own energy, your own thoughts, your own happenstance. Whatever it might be. So when I start to feel stressed and anxious, first thing I do is I go outside and get some sunshine on my eyes.



I look at the sun, give myself five minutes. Um, I get my feet in the ground. I take my shoes off and, uh, I'm that crazy hippie that's always walking around barefoot and I'm super okay with that, but when you think of the body as a battery and the body as an antenna, you start to really start to understand exactly how we interact with the world around us and how it can be superficial.



We created in harmony and this sound table technology and using these transducers with music and the music meditations that we create in an effort to bring your body into harmonic resonance, to guide the mind, body, and spirit into that meditative state. And a meditative state is even what, well, what's a meditative state. We have five different brainwave states.



When your eyes are open and you're processing the world around you, it's, it's predominantly a beta brainwave just below that as alpha below that as theta below that as Delta above beta is gamma. And that's higher states of consciousness. Alpha is like a daydreamy state where we are during, um, like the beginning of restoration and rejuvenation happens in creativity lives in an alpha brainwave state.



Below that is theta theta is that meditative state. It's that target brainwave state. Even during sleep, rapid eye movement, sleep REM sleep, you're in a theta brainwave state.



And then beneath that is Delta Delta's three and a half Hertz down to about a half a Hert and that's associated with cellular regeneration and there's, um, you have no senses, you have no motor skills, like you're dead to the world in essence, but your body is just in that phase. We need to move in and out of these different brainwave states over the course of the day. Predominantly we do that through sleep.



However, most people aren't sleeping well these days. So most people aren't sleeping well because they read that email right before they go to bed. They get the hit of adrenaline and cortisol.



I can't believe this an email guy. Oh, let me go to bed. Forget about the blue screen and what you're doing.



The circadian rhythm is in your eyes and these devices. Now they all have a red, you know, tint to it. And that certainly helps, but we're still looking at these bright lights and that's telling your brain's type, right? So you read this email throws you in a tailspin of what you've got to know.



I got to get up an hour early or I got to do whatever I got to do. And now that's what you're thinking about. The adrenaline and the cortisol start flowing through your blood.



And now you've got four hours in some cases to re-regulate your nervous system, to down-regulate your nervous system back into parasympathetic. Now it's 11 o'clock at night. You're not going to bed until three.



And really by two o'clock in the morning, I've been there at two o'clock in the morning, you're just thinking, I can't believe I have to get up at six and I can't believe I'm not sleeping. And now you're just in that downward spiral and you're like, well, fuck it. I'm going to get up and go.



Yeah, of course. Well, and that bleeds into your entire next day. That's how you start.



So now you wake up on the wrong side of the bed. Right. Okay.



Think of a morning like this. Okay. Typical morning in my household.



Okay. This is what it might look like. And granted, okay.



My daughter wakes up, stands at the edge of my bed at 6 45 AM. Cause that's when the green light turns on. This is like an ideal situation.



Okay. She has a little light that's next to her bed. That's red.



She stays in bed and it's green when it's time for her to get out. Oh, she can't tell time yet, but she can, she knows red and green. Amazing.



She still gets out of bed when it's red, but predominantly she gets out when it's green and she'll wait 6 45 in the morning. The alarm clock comes in the door of the, of the room and she screams, everybody get up now, like at the top of her lung, I can give you a video. It's the most entertaining in a dark room.



She's like, everybody get up. Like, okay. So that happens.



We get jolted to wake up. Okay. And then, um, go to the bathroom.



You start to get ready right now. I have a three and a half year old. She'll inevitably grab my toothbrush while I'm brushing.



So now I have toothpaste dripping down, you know, the side and staining, whatever I'm wearing. Okay. Then we go into the kitchen and she spills her green drink and the eggs splatter on me, right? Like these are all like typical things that go through just when you're like doing those, going through the motions, broke a glass, she was playing with a glass that I had next to my bed from a drink the night before shattered it on my bathroom floor.



Like, I love her, bless her. I didn't get mad. I was like, Hey, have a seat.



Sit over there. Let me go get the vacuum and clean it up. I tend to handle things with a level of calmness, but just the few scenarios that I just gave.



If I don't get sleep the night before, forget about it. You're in a tailspin. I'm not only that, but I'm flying off the, I'm off the, what, like I'm not being rational.



No, you're not. You're reactionary. You're emotional.



All of the things. And it just gets worse. Right.



And then, and then it just starts compounding on itself. Sure. And then I get in the car and there's traffic or a flat tire or something that check engine light comes.



This stuff happens to me too. It happens to all of us. Regular vibroacoustic therapy.



Regular meditative practice, putting yourself into a relaxed state, teaching your nervous system, how to regulate itself, re-teaching yourself, because it's this society that we've co-created that has dysregulated everybody's nervous systems and we have to do the work by meditation is so important, which is why your previous guests that have talked about it are so wonderful at what they do is because we are conditioning ourselves like an athlete. We were talking about Darren just before we came in here. Shout out Darren.



Love you, brother. That man has conditioned his body for excellence. Yeah.



All right. Darren Waller, go Giants, Raiders, whatever. Right.



But like he's doing four days in the off season. He is training his body. He's conditioning his body to do that.



I was joking that I could never do a four day. I couldn't even do a half a workout with him. Right.



But I could, if I conditioned myself. Damn right I could. Yeah.



If I practiced and I was in the gym and I was working out. Absolutely. So meditation, mindfulness, in harmony, sound lounge sessions, or on our meditation cushion or regular listening to our music meditations on a regular basis, you don't have to do anything except put it on your phone, put it on headphones, push play.



You want to buy my technology? Absolutely. That's a fantastic upgrade. Really? All you need to do is download our app, create some space for you to focus on the music, lose yourself in the music.



And this is what we've designed. So sound and frequency guides the body into that deeper meditative state into that alpha and theta brainwave state. So you listen to the music, you close your eyes.



The only instruction I give you is to lose yourself in the music. What does that mean? Explore the music. There's goose egg.



There's Easter eggs, goose eggs. There's Easter eggs in all of our music. And that means you're going to hear something all of a sudden, like, is that a baby crying? Was that a dolphin? Was that a giraffe? Like, and you're going to be thinking about that, but you're not going to be thinking about your task list and you're not going to be thinking about that stressful situation.



And what that does is it drifts you into an alpha and a theta brainwave state. It guides you into an alpha or theta brainwave state. And when that happens, you are conditioning your body to spend more time in a parasympathetic nervous system, cool, calm, and collected.



Now, when all that chaos happens around you, which by the way, I can't change. If you're cool, calm, and collected, you might start making better decisions that leads to less chaos around you. And that's absolutely a by-product, but generally speaking, I can't stop your mom from doing the things that she does or your dad or your sister or your brother or your aunt or your significant other, all that is still going to happen.



My daughter is still going to break a glass, but instead of me flipping out, why'd you do that? She was just playing with it. Like, Hey, have a seat, sit over there. It's okay.



It's fine. Let me clean up the glass. Don't step over here.



I got you. But you're better equipped to handle the moment. A hundred percent.



Yeah. Because this, the stress that you're talking about, and I've, we've said this on the show before, like we live in a culture that that level of stress is so normalized that we don't even know what it's like to not feel that way. And although it's quote unquote normal, it's not natural at all.



And I remember several years ago, after I came out of like a decade stint of living in such a hypervigilant, stressed out, high cortisol, like state, when I first entered into that kind of parasympathetic nervous system response, it was so new and I was like, what is this now? It's my favorite thing ever. Now I use, you know, the meditation and the whistle, right? Like breathing, breath work. I mean, there's so many different ways to get there, but now I, it's the place that I want to hang out the most.



It's like, Oh, I can feel this good. And when you know that you can feel this good, why would I, why would I prevent myself from having this? You hit the nail on the head. We forgot what it feels like to be relaxed.



Like, all right. So I'm 44 years old, maybe 45 in May. Um, I'm married.



I have a three and a half year old. Um, she goes to school. We've got morning routines.



My wife has a full-time career. I've got in harmony, which is growing robustly teams all over the world. I got a lot going on.



I don't remember. First of all, if you're an entrepreneur, like what do they say about being an entrepreneur? It's something like the only time where you leave working 40 hours for somebody else so that you can work 80 hours for yourself, something along those lines. Like I work seven days a week.



Um, but I find I have my balance, right? I don't remember the last time I just had like a Saturday to like chill. I go off the grid for that. And now with Starlink, I can't even go off the grid.



My business partner's like, just bring your Starlink. I'm like, cool. Sure.



We'll do that. Right. Look, I was supposed to go camping tomorrow.



Um, up to Valley of fire. It was just me and my wife. Childcare fell through.



Love you grandma, but it's all good. So we canceled that trip. I should be home anyway.



I've got plenty going on. And, but that's what we do. We, we have to go away to get that experience.



And when we drive off grid in our RV, which is something I love doing for that purpose, there's no cell phone coverage. There's nothing. It's one of the things I love about burning that we talked about this in the burning man podcast.



It is such a foreign experience. And I tell people this all the time, like this culture that we've co-created. You're welcome.



And thank you. It prioritizes stress and business. Hey, what's up, Tori? How you doing? I'm busy.



Like cool. And the whole time you say that I'm thinking, I wonder if she understands what busy really, right. You even talk about like dodge ball.



You're talking about kickball. And I'm like, I wish I could commit to that. I really do.



It's amazing. Of course I can, but like, Oh, there's just so much going on in this world. And that's what, and that's the baseline.



Like my wife and I, we were just talking a couple of days ago. And we were, when we had to cancel this trip and make some other plans, we were like, I just want a Saturday where I don't have anything to do. Like, even if I stay home, I've got a list.



I just moved into a new house. I've got a list of things that I need to do. And then of course I've got in harmony and emails and people calling and I'm grateful for all of it.



I wouldn't change it. And I, but I have the tools to manage my stress and most people don't. Most people are spiraling and spiraling and spiraling out of control, wondering how they're going to feel like themselves again, to a point where you get on our technology, you push play 11, 22, 33, 66 minutes.



We have tracks that range from two minutes to two hours. The only thing that you're doing, I tell people to take off the Apple watch, not because it has anything to do with it. I don't want it going off during your session, turn your phone off.



We have a rule in a household where there's parents and kids. Anytime mom and dad is on the sound lounge, you leave them alone. That's their time for them to be at a piece.



All you want to do when you see a friend on a sound lounge, all you want to do is like grab them, but got to give them their time so they can relax so that they can teach their nervous system, condition their nervous system, how to move from stress, stress, stress, and anxious to calm and relax. Yeah. Yeah.



And it's that conditioning and that training, just like going to the gym and working out a muscle that all of a sudden the chaos breaks out around you. And you're just like, oh, this is cool. Oh, I have rational thinking.



Oh, I have that tool, this amazing mind that I can. That's awesome. Yep.



And you have your immune system and reproduction, and there's a whole slew of hormones that flow, and there's a whole lot of things that happen when you go into that sympathetic nervous system response, but you're basically conditioning your body. People ask me all the time. They're like, how do you stay so calm when like shit's hitting the floor? Conditioned for it.



Yep. I had this moment. There've been these moments in my life over the past several years as I've been adding to my toolbox, right? Like these types of experiences and the things that stick out the most is when something unexpected happens, some level of uncertainty creeps in.



I get a phone call, my dog bites somebody, you know what I mean? That's typically where it would have completely spiraled me and I would have just gone into a panic and it would have ruined my day. And now it's like, how do I, the time in which I go into that state and I come back to a neutral state happens so much more quickly now, that's how I measure what I consider success for me personally, because otherwise these things bleed into the next day and the next day and the next week and then, you know, the month and now I'm sitting like having this long drawn out, stressed out response and I'm missing out on so much of the good of life and the joy and the beautiful moments because I don't know how to, I didn't used to not know how to get into the state and, and something, um, uh, some, one of our other guests who've been on the show talks about meditation and mindfulness and these types of practices is like, she says, it's the number one piece of mental hygiene. You can do, it's like you get up every day and you brush your teeth.



You hopefully put on deodorant and take a shower at some point. It's like, why are we not prioritizing these things that help us to show up and take on the moment that's at hand. You nailed it.



It's training. Just like, look, why don't I go to the gym every day? I know it's good for me to go to the gym every day. I don't go to the gym every day.



I don't prioritize it. I meditate every day, get in the sound lounge every day, take care of my mental health every day to her point. Right.



And I know exactly what you're talking about. And she's fabulous. The reality is most people don't do it because it's intimidating and they don't know how to do it, or they've sat down to do it and they couldn't, and they got discouraged.



Right. Like the first few days in the gym, of course, you're not going to be racking 135, even on, on, right. On a bench press, you got to work your way up to it.



It's the same with meditation, meditation, and mindfulness. A lot of folks get intimidated by it because they can't quiet their mind because somebody told them that just clear your mind. You're not supposed to think about anything, which is total misnomer.



Your brain doesn't know how to do anything except think. So you can't not think instead, just let those thoughts flow through your mind. It's about finding that quiet place and relaxing into the current moment and allowing the current moment to be whatever the current moment is going to be.



As human beings, we get caught up on controlling everything around us. And the reality is we can't control just about anything around us. The only thing we can really control is our reaction to what's happening.



Yeah. Well, and a lot of us feel like we can't control that because we're just in automatic response. There is no, I think it's a Viktor Frankl in a man's social meeting.



I was just about to bring it up. That's where I'm headed. I just listened to it yesterday or on my drive, when I was supposed to call you.



I was listening. Yeah. Tell me the quote.



Well, the quote, I'll butcher the quote. It's something along the lines of between a stimuli and a reaction, there's a space. And it's in that space that we decide how we're going to react.



To that stimuli. And I got to tell you that as a moving book, if, if you haven't read it or listened to it, um, I have Jewish heritage. I've listened to it and read it.



Unbelievable. As far as perspective, absolutely. And, and at that point in the book, when he gives that quote, even just the example that you just gave, let's say your dog bites somebody.



And that normally would have thrown you into a tailspin that would have lasted months, right? Or maybe not months, weeks, the entire situation until that person got bandaged, depending on how, remind me to stay away from your dog, by the way. He's, he's getting, he's in recovery. He's been, he's been in rehab.



But like, depending on how bad that was, I could totally see how that's really stressful for a dog owner. Then you take on guilt, then you're shaming yourself. Nah, I'm horrible.



All the things. And it just exacerbates everything else that's happened in your world. Look, and we'll get back to the Viktor Frankl quote.



Life is hard. Anybody who tells you otherwise, a lot of people want to call these meat suits. Like we are, we're spiritual beings having a, or rather we're, we're physical beings have a spiritual experience.



It's actually the other way around. We are spiritual beings having a physical experience or a human experience. A lot of people want to call these meat suits.



I call these suffer suits because we really are here to suffer and learn how to react to that suffering. Everything around us is hard. Every single day, it feels like you're getting kicked while you're down.



Everybody, I don't care how good life is, how great life is, how big the deals are. In my experience, in talking to people from all walks of life at all economical scales, they all have the same apprehensions, more money, more problems. Absolutely.



It's just a series of moments of dealing with the next challenge and the next adversity and the next thing. Right. And, and look to a large degree, that's life and that's cool.



We get to decide how much we suffer in this life. And that's not to say that all suffering is bad. There's a time and a place, very dear friend of mine just took her own life.



I'm suffering and it sucks. And there's nothing that I could do to turn back on the clock, even though we worked really hard leading up to that. I'm suffering and I'm going to suffer.



And I've got a celebration of life coming up in three or four weeks. And I'm going to cry. I'm going to weep.



I'm going to mourn part of life. And at the same time, we've got to push forward. We've got to move on and we've got to strengthen ourselves to go through.



So the amount of time in that space, think of a bad breakup. Bad breakup happens on the first of the year, shitty day for that to happen. But nonetheless, let's just say it happens.



To Viktor Frankl's point, how do you feel an hour after that? How do you feel a day, a week, a month, a year, a decade? Chances are at a decade, you're probably moved on and you feel pretty good about it. Chances are at an hour, you haven't, but what if you could feel the way you feel after a decade, after an hour? Yeah. And the things that we're talking about, mindfulness, meditation, regular practice, conditioning.



Those are the tools that are going to help to get you there because you're going to be able to pull yourself out for perspective, look around, even just thinking about the Viktor Frankl quote and being like, how am I going to feel about this in a decade? Well, probably it might be significant. It might be, you know what, this was my twin flame and I'm heartbroken and I'm going to fight to get them back. Okay, cool.



That's one way to think about it. The other is like, no, you know what? I was really in a pretty bad situation. They really weren't serving me.



And this was the best thing that ever happened to me. Poof. Who knows? But to that point, I like to think about that on a regular basis.



How is this going to affect me in 10, 20, 30 years? And that perspective generally pulls me out of whatever it is. Yeah, just momentarily. And then I go back to it and I revisit it, find the lessons and think about things like anybody else.



Yeah. It's like the quote, the reason I love that quote, cause it shows you that you have a choice. I think so many of us, we forget that the power that comes in being human is that we get to decide and our choice is our, our superpower.



And, but so many of us are living on in such a reactionary way. That's such a automatic response. We don't even realize that there is that pause.



There is that moment between the thing that happens and our reaction to it. And if we can, if we can just take a, that's why I love breath, breath work. Right.



If I can just take a breath, I can take a breath. That's the pause. That's the pause.



And then I just, maybe then first is just the breath. And then I'm like, okay, how do I want to respond to this? Instead of just responding, Oh, I realized, Oh, I get to decide. Am I going to do what I always do? Or am I going to, maybe I'll just take another moment and maybe I'll think about a different way.



I want to respond. And for me, again, going back to how do I measure growth and success in my own life? It's like, how much time is in that pause? How much, how often am I aware that I have a choice in my reaction? And then what, what choice am I going to make? And also that goes back to just, if you are realizing that you're constantly living in a state of stress and anxiety all day, every day, and you're like, how do I get out of this? I have friends. I'm speaking to you right now.



I hope you're listening to this. Like I've been speaking to you. You're, I know who you are.



I love you. I want to see you. I don't want to see you suffer this way.



And you have to remember that you have a choice. Like if you continue to do nothing differently, you're going to continue to get the results that you get. And so like the beautiful thing about this technology is that like what you're doing is you're giving people hope, like there's another way.



You don't have to live like this. A sound lounge session is a pattern break. Okay.



So when you get on a sound lounge, our massage table, our new massage table, we just rolled out or our meditation cushion, you're giving yourself a break. That pause, you're breathing while you're on it, probably deeper than you would. If you had shortness of breath and you were in it, you're, let's talk about the benefits.



That was the question from the very beginning, right? Bring it back. So let's bring it back to that. So, um, when you lay down on the sound lounge session, you're basically breaking the patterns.



So you're doing it in a lot of different ways and it has a lot of profound. It's part of the physiological benefits and neurological benefits that it has on the physical body is that pattern break the benefits. You're increasing circulation.



So you're bringing vitamins, minerals, and nutrients to every cell in your body. You're, um, increasing the, and opening up detox pathways. Um, we live in a very sedentary lifestyle here in the United States.



And a lot of people are sitting all day. Even if you're working at a desk all day, it's important to stand up, move, walk, move around. We have two main, we have two main systems that move blood and lymph around the body.



Two main circulatory systems. Most people think of arteries and veins in the heart, which pumps, and that's how the blood moves through the body. We forget about the lymphatic system, which is how we drain and detoxify.



So blood brings vitamins, minerals, nutrients, oxygen to the cell. And then the lymphatic system pulls, pulls a waste away. And if you're not moving, because that's how it's driven, it's driven by gravity.



Um, then you've got a lot of junk hanging out in your body. So the sound lounge shaking, every cell in your body, more so than just meditation by itself, it unlocks all of these physiological benefits. The vibration itself sends a message and a trigger to every single muscle in your body, telling it to relax.



So if your nervous system is telling a muscle to tighten around an old injury, we, a lot of folks that get on the sound lounge, have their first session and they like get up and they're like, I have an old tennis injury. I haven't been able to do this in a really long time. Why can I move my shoulder now? And I go, well, we sent a trigger to that muscle telling it to relax.



It never relaxed. Now it relaxed. There's no more stimuli there.



Your nervous system isn't telling it to lock up again. So you should maintain that range of motion. I have a question about that.



One place my mind goes immediately is when we're babies and we're dysregulated, we're upset, we're crying. What does mom do? Mom hopefully picks us up and rocks us. Right.



And that rocking movement is a soothe self. It's a way to self soothe. And so does that have any correspondence? Of course.



Look, mom also picks you up skin on skin contact that's releasing oxytocin for more than 20 minutes of skin on skin contact. It's releasing oxytocin and a whole flurry of other hormones that helps to calm and relax the body. How do we go from sympathetic stressed and anxious with a baby crying is stressed and anxious.



Think about this all the time with my daughter. I think about it all. What impact am I having on her? It's really actually quite horrifying when you start to think about the traumas that I had, and I had a great childhood.



I love you, mom. I love you, dad. I'm super grateful for my childhood.



And yet I got some trauma. Sure. Yeah.



Yeah. We'll unpack that later. Okay, cool.



Look, it's all good. And so does my daughter. And arguably she's got a great life, but like she can't eat cheese all day long.



So we tell her no. And she inevitably goes, I want cheese. And she goes into a temper tantrum in our household.



She gets on the sound lap. She goes and sits on the meditation cushion and I've got pictures of her. I don't have to go back far in my phone pictures of her sitting on, on our tech.



It's one of the ways I get marketing. Yeah, baby. Go sit over there.



Think you need, I think it's time for you to go sit in the kitchen. Um, no, she does. She sits on the cushion and she's been on it since she's one week old.



That pattern break is, is largely everything because to your point, talking to your friend, which I hope they heard the message. They're stuck in a pattern and we are pattern recognition beings, humans. We look for these patterns and we identify them.



It's why on a Saturday, you get in the car with your kid and you just end up at school drop-off. You're like, why am I here? Oh, you were on the phone. You were distracted.



You dropped into a pattern. Brain took you where you were going. You weren't even thinking.



It's largely unconscious. You you're not aware of it. You're just, it's just playing out.



You go through life. Same job every single day. You and I are lucky.



We don't really do the same thing every day I would imagine. But if you wake up and you make your breakfast and you go to work and then you come home and then you go to the gym or you go to whatever, like the brain just drifts into that and you're largely on cruise control, the sound lounge is that pattern break and it helps to create that space for you to relax and for you to ease into it. When your brain is drifting into that sympathetic nervous system response, where my daughter is having a tantrum for whatever reason.



And there are many, whatever that reason is, we need to bring her in. So when the mom picks her up, that oxytocin, what mom is doing is triggering a series of chemical cascades associated with being calm and relaxed, comforted, made to feel safe, made to feel loved all the things that we aspire for as a human being. And, and I, I love to put it this way.



The sound lounge gives you that same experience. You're wrapped in this cocoon of love and vibration and sound, and it's triggering the same chemical cascades. The science says it takes 15 minutes.



So when you look at the formal body of research, which governs what we do, it's called vibro-acoustic therapy, vibro-vibration-acoustic sound, talking about sound and vibration therapy. And the formal body of research says it takes about 22 minutes as a formal session, takes 15 minutes to kick in the chemical cascades associated with being calm and relaxed. That only triggers the chemical cascade.



It takes minutes, if not hours after that to drift from sympathetic stress and anxious to calm and relaxed. And that's no other stimuli. If there's another stimuli, you can go right back into it and you got to start all over again.



But that conditioning helps you to allow yourself to handle whatever is thrown at you with much more conviction, better understanding. Hopefully maintaining that rational thinking so that you can think, think through it and like your dog bites somebody and you look at the person and you say, oh my God, I am so sorry. Let's get you taken care of.



And you just triage it and you take care of it. You know that they're not going to be mad at you. And then it's just a flesh wound.



And wow, that looks really bad, but I'm sure it's not going to be bad. That's bad shit. Good thing I've worked through my trauma.



But look, that's, that's the thing. Anything can trigger. It's one of the things I love about your podcast.



And I love about the guests that you have and the things that you talk about on this show. You said working through those traumas, that's another trigger. Just saying the word trigger for somebody listening right now could trigger them, whatever that trauma is that you're doing because your nervous system and your ego does not forget.



Your ego does four main things. This isn't about being egotistical and materialistic and that sort of thing. Your actual ego inside your consciousness does four things.



It creates you as an individual. It tells you time it gets 438 and it tells me place I'm in Las Vegas at the wind and it keeps me alive. The keeping alive part is what creates fear.



That's why some people can walk to the edge of a cliff and look over the edge and be like, that's cool. And somebody else can't get within 10 feet without having an anxiety attack. That's only, it's just conditioning.



You can condition yourself to walk up to that edge and look over just as well as I would start with a rope. First, I would start by holding onto something you trust, but like you can't condition yourself to get to the edge of that cliff and, and that's what this show is largely all about and that's what our technology is largely all about. It's about conditioning your nervous system to act cool, calm, and collected because the longer you can stay cool, calm, and collected, the more you can handle.



And the more powerful you are, the more optimized you talked about human optimization and optimal human performance. Like you want to talk about like entrepreneurs dealing with chaos every single day and being able to stay cool, calm, and collected to make good decisions in that chaos. Look, look at, look at our boys and girls in the military.



They're conditioned from the moment they, that drill Sergeant starts yelling at them in bootcamp. They are conditioned to operate cool, calm, and collected in the face of chaos. And of course, when they come back, they've got PTSD.



Of course, they've got things that they need to deal with because they're no longer in that environment, but their nervous system is looking for it. Right. And when your nervous system is looking for it, guess what? It finds it in the littlest and simplest tasks, putting on your shoes.



Something's not where it's supposed to be, whatever. And then it manifests in your body as autoimmune or chronic migraines or whatever it might be, because it's like you are having this constant stress response that doesn't ever get like. Look, I have a, I have a background in diet and nutrition.



Okay. And I had no idea that when you're in a sympathetic nervous system response, you're not digesting your food. So that entire thing that I went through with my wife that had to do with gluten free, we went vegan, we went local, we went raw, we went organic, we went all the things, now all of a sudden, it doesn't matter how clean your digestion, how, how clean your diet is because you're not digesting.



If you're stressed and anxious, you're not digesting your food. It's passing right through you. Forget about leaky gut and tight junctions and all the things that we learned about the things that can go wrong in your digestive tract.



If you're stressed and anxious, it doesn't matter. And we're like the most stressed out country on the most medications. Yeah.



Look at what's happening around the world right now. Yeah. Medications are another thing.



Pharmaceuticals and pharmacology. Most of the pharmaceuticals that we're on is causing the inflammation. That's, that's the root cause of what we're feeling in the first place.



Absolutely remarkable. The news, the endless news cycles that we're swallowing and consuming on a regular basis. I don't watch the news.



I hope you don't watch the news. Bless my father. He watches the news every night at 11 PM before he goes to bed.



And he wonders why he's not getting sound sleep. Right. And he wonders why he's having health issues.



I love you, dad. I know what you're going through. We got to change lifestyles here in the United States.



Yeah. And my dad uses the tech and he uses brain tap and he's got an, an, a leg up on it. But like, we need to start to be more intentional about how we're spending our days and about what environments we're putting our bodies in and what we're exposing to our bodies on a regular basis.



And that's what I love about being in this biohacking industry. And that's what I love about red light and blue light and infrared and cold therapy and hot therapy and grounding and all of the different things that we surround ourselves with on a regular basis. It all comes down to optimal human performance.



And all of this would be unnecessary if, if, if we didn't, we wouldn't need all of these things if we were living in accordance with how we like living on the land, eating off the land, not being tapped in, like the way we're doing things isn't working, which is why the need for all of these new technologies and all, all of these other things are coming to the forefront because it's like, we're sick, we're a sick society. I wrestle with this. I wrestle with this.



Okay. Um, I have a saying and it's technology got us into this mess. Technology's going to get us out.



Um, because it's Bluetooth and wifi, the cell phone, the modern conveniences, 44 years old. I remember when there was one phone in my house, it was in the kitchen and it had a 50 foot cord on it. And that was the only way to get in touch with us.



You had to remember your friend's phone numbers. 5 1 6 4 9 6 3 2 8 6. That was my first phone number when I was a kid. 7 5 8 8 9 6. So he was my best friend.



You had to remember your number else. How are you going to, right? Like now I couldn't tell you my five best friend's phone number. No, just in my phone.



And I goes, Hey Siri, call Tori. I always wonder if I ever go to jail, who am I going to call? Because I don't know anyone's part of carrying a card, part of carrying that card, I mean, in jail, they'd take it away from you, but still, I think anyway. But like, that's a thing, right? So technology got us into this mess.



Technology will get us out. I don't think we can do anything about technology as we sit in front of this. I don't even know how many inches that screen is and the lights and the six cameras that are looking at us, right? Like I love technology.



I embrace it. I think the benefits of technology far outweigh the downsides to it. I also think that the human body is unbelievably resilient.



And if we put a little bit of mindfulness and we put a little bit of awareness around the impact that this technology is having on us, I even like 5g. I even like wifi. I don't turn my router off at night.



I use a cell phone. I put it to my ear. I know we're not supposed to be doing that.



I get all that. But at night, turn my cell phone off. I take the Apple watch off.



I take all my crystals off. Crystals have an energetic signature. Take them on my crystals off.



I sleep naked. Um, and, and my phone is charging more than three feet away from me. And I'm giving myself at least an eight, eight to 10 hour break.



Cause I try and go through my morning routine, um, without my, without my cell phone and my watch on and that sort of thing, I will tell you this, and this is fairly confident, um, uh, Confrontational. No, I wouldn't say it's confrontational, but in, in our industry, a lot of people say in the morning, wake up, don't touch your phone. It's the first thing I grabbed.



And, and I don't think it's a bad thing for me because I have teams all over the world. So if I don't, if, and I'm on the, and I'm on the West coast. So if my team in India and China don't hear from me until 10 AM, my time, um, they just lost an entire, an entire day.



So for me, I pick up the phone five, 10 minutes. I check in with everything. I scan all the inboxes that I need.



And then I put my phone down and then I'm on my way and I'm good. And I'm focused on my daughter and my wife and everything else. I think if, if, if this message that we can put out to anybody is to be more mindful of the environment, you're putting your body in everything, the state of your nervous system, like, are you stressed and anxious all day long? Yeah.



And if you are reach out to Tori and do something about it. Well, get in harmony. Dr. Joe's is how you think and how you feel creates your state of being.



And if you are thinking stressed out thoughts, you're going to have a stressed out body. It's just a by-product. And so for the regular person at home, who's hearing this and like, yes, this is me, I know this I'm stressed.



I've got a lot of responsibility. I want to control, I deal with, I, I struggle with uncertainty, all of those things, what is your recommendation in terms of getting, should they get this technology? If what, is it available to the masses? Is it, is it, you know what I mean? That you said you have an app that's available. Can you give people kind of practical things that they can do? Yeah.



So look, first things first is you've got your breath. I mean, look, if you notice that you're stressed and anxious, if you know notice that you're breathing shortness of breath, that you're sweating, that you're right, showing signs of being stressed and anxious, you don't need to be told when you're feeling stressed and anxious, like, you know, when you're feeling stressed and anxious. The first thing is being consciously aware of that.